Buscador de Tesis y publicaciones académicas

“Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?

Najmeh Hafezieh · Neil Pollock · Annmarie Ryan

PurposeDigital technologies, digitalised consumers and the torrent of customer data have been transforming marketing practice. In discussing such trends, existing research has either focussed on the skills marketers need or broad-based approaches such as agile methods but has given less consideration to just how such s...

Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian

Ita Erliyani

This study was conducted to determine the effect of ease of payment using QRIS, marketing communication, and digital marketing on purchasing decisions. The type of research used is quantitative. The sample method is nonprobability sampling with purposive sampling, analyzing data using IBM SPSS Statistics 26. The sample...

Digital Marketing – a New Stage in the Evolution of the Modern Marketing Concept

Eudochia Jomir · Grigore Belostecinic

The digital revolution has changed and continues to fundamentally change every human activity, whether we refer to economics, innovation, education, health, or governance, having an evergrowing pace. The Internet, mobile phones or other tools that collect, store, and distribute digital information rapidly spread around...

A digital marketing framework for sport organisations in South Africa

Degenaar, H.J.

Sport has become a major industry in South Africa and sport organisations are continuously trying to obtain a competitive advantage. Sport has a distinctive quality due to its inherent unpredictability. Sporting events have the ability to change the emotions, level of excitement, and level of involvement of spectators,...

Digital and Social Media Marketing for Luxury Fashion

Alice Dallabona

Digital Marketing and Innovation Effects on Marketing Performance

Ramadienna Fachrunnisa Kamalia · Triyogo Mulyo Adhi · Indra Muis

THE EFFECTS OF DIGITAL MARKETING TECHNOLOGIES ON SPORTS MARKETING: A BIBLIOMETRIC REVIEW

SEREN, NEBİ

MARKETING DIGITAL

Danilo da Costa Silva · Luiz Gustavo Caracini

O presente trabalho irá ilustrar a importância do marketing digital como uma ferramenta competitiva durante a pandemia. O estudo apresenta uma análise qualitativa dos resultados obtidos por meio de dados comparativos, retirados de pesquisas de artigos científicos, matéria e publicações relacionados ao tema proposto. Da...

Strategi Digital Marketing Dalam Meningkatkan Penjualan Ikan Hias Cupang (Studi Kasus pada Bastyan Betta Farm Melalui Media Sosial di Desa Dander Kecamatan Pesantren Kota Kediri)

Risma Alia Agustina · Gandung Satriyono · Endang Triwidyati

In this modern era, the development of information technology has changed the world of marketing in recent years. Traditional and conventional marketing communication methods are now gradually being integrated into the digital world. This type of research uses a descriptive method with a qualitative approach. Qualitati...

Impact of Digital Marketing on Consumer Buying Behavior: A Study of Indian Markets

ANIL CHAUDHARY

ABSTRACT With 800 million internet users and a ₹8.5 lakh crore e-commerce market (IBEF, 2024), India's digital marketing environment has a big impact on consumer purchasing decisions. This study looks at how Noida consumers' purchase intent, brand loyalty, and spending habits (in ₹) are affected by digital marketing pl...