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Abdul Mufid · Ahmad Rizal Maulidina · Eviana Nur Aisah · M Nurul Romadhon
This community service activity aims to develop the promotion and sales of MSMEs in Pringgoboyo village, Maduran sub-district, Lapmongan Regency. This village has various UMKM potentials but has only reached local marketing, namely traditional markets. In the modern era, digital marketing is growing rapidly with variou...
This community service aims to develop digital technology mastery for MSMEs in entrepreneurship. To provide branding strength and increase market share, it is necessary to implement the use of social media for MSMEs so that their businesses can grow. The community service methods used include preparation, implementatio...
null Budi Hartono · null Veronica Lusiana · null Kristiawan Nugroho · null Mohammad Riza Radyanto
Located in Getasan subdistrict, Semarang district, Manggihan village has 506 families. Most of the population works as farmers, cattle breeders and entrepreneurs. The problem faced is that micro, small and medium enterprises (MSMEs) cannot market their products widely. The superior products are mushroom chips, onion cr...
Gabriel Vieira Mendes Figueiredo · João Pinheiro de Barros Neto
Brazil has enormous, underexplored tourism potential. To identify how digital marketing can boost tourism, the authors chose to examine the city of Paraty—a touristic microcosm of Brazil. Digital marketing is a low-cost marketing strategy that can reach potential tourists anywhere. Its use by tourism entrepreneurs has...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Abstract In a complex, modern and flexible economy in a continuous and rapid evolution, individual consumers, on the one hand, and organizational buyers, on the other hand, have more and more financial resources that allow them to act in the conditions of using the methods , the modern means and systems applicable in t...
The rapid integration of Artificial Intelligence (AI) into digital marketing has fundamentally restructured how brands discover, engage, and retain consumers. This paper presents a comprehensive analysis of AI-driven transformation across core digital marketing disciplines including Search Engine Optimization (SEO), pa...
Digital marketing is an integrated term used for marketing of products or services with the help of internet so marketers can reach the customers and sale their products. The basic motto of the manufacturer is make a brand image of their enterprises, enhance more prospective customers & the sale of products & services...
This study aims to find out how much digital marketing and green product influence the purchase decision at Mcdonald's Pancing. The research methodology used is a quantitative descriptive method. The population in this study is consumers of Mcdonald's Pancing. The technique for determining the number of samples used in...
Digital marketing is a marketing medium that uses the internet as a tool to disseminate information in a wider range without being hindered by time, place and distance. And Instagram is one of the digital media which is still widely used by Indonesians, from teenagers to adults, both for communication media and promoti...
Aliya Yuniar Salsabila Setiawan Putri · Nur Maghfirah Aesthetika
The need for beauty products is very large and widespread. This beauty industry is most popular with young women at this time, so the role of social media is increasingly needed in online businesses. The purpose of this study is to analyze the urgency of Camille Beauty's digital marketing strategy as an effort to incre...
media and communicationsCamille Beautysocial sciencesDigital Marketing Strategy
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