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As we live in a dynamic world, we accept that technology is a rapidly evolving phenomenon and that digital marketing is currently the most popular marketing tactic, which has significantly affected the marketing sector. This study aims to improve comprehension of the significance and meaning of digital marketing. Big b...
Digital marketing has emerged as one of the most powerful drivers of business growth in the 21stcentury. Enabled by the rapid global adoption of the internet, smartphones, and social platforms,digital marketing allows companies to reach precise audiences, personalize content, and measureperformance with high accuracy.D...
Through the superpower of “globalization”, the smart cities in India have not only become digital but people also are in receipt of transforming themselves to the digital era. Citizens of the smart cities are not only consuming digital content on a daily basis but also the companies and the business world, in general,...
9. Industry and infrastructure11. Sustainability1. No poverty
The creative economy sector is very important to improve the economy in Sidoarjo. This research aims to determine the influence of Digital Marketing, Customer Relationship Marketing, and Competitive Advantage on the marketing performance of Leather Crafts MSMEs in Sidoarjo. This type of research uses quantitative resea...
economics and businesssocial sciencesDigital MarketingMarketing Performance
Digital Marketing has changed how organizations communicate with their audiences. The internet has become part of every consumer’s life, as they are increasingly online. Therefore, marketers taken marketing to the digital space through several digital marketing tools. However, Non-profit organizations (NPOs), including...
Digital marketingReligious organizationsNPOsReligious marketing
Purpose: In the digital age, marketing strategies are crucial for engaging customers. This study aims to evaluate how digital marketing enhances customer engagement in the hotel industry, focusing on Western Province in Sri Lanka. This study's primary objective is to assess the impact of digital marketing to enhance cu...
Analisis Pemanfaatan Digital Marketing oleh Pelaku UMKM Olahan Ubi Kayu di Kelurahan Tanjung Pauh Kota Payakumbuh
Farhanda, Riza Fadilah
Penelitian ini bertujuan untuk menganalisis pemanfaatan digital marketing oleh pelaku Usaha Mikro Kecil dan Menengah (UMKM) olahan ubi kayu di Kelurahan Tanjung Pauh, Kota Payakumbuh. Tujuan penelitian ini meliputi: 1) menggambarkan tingkat pemanfaatan digital marketing oleh pelaku UMKM olahan ubi kayu di Kelurahan Tan...
economics and businesssocial sciencesS Agriculture (General)
Indonesia
Indonesian
Artículo2024
Acceso abierto
Revisado por pares2 citas
This study aims to examine the impact of digital marketing strategies on consumer engagement and brand loyalty within Indonesian e-commerce platforms. The growing adoption of digital marketing has transformed how companies engage with consumers, and understanding this dynamic is crucial for enhancing brand loyalty in a...
The purpose of the thesis was to examine whether energy companies are shifting from traditional marketing and start investing their resources into digital marketing as well as to identify the common patterns in digital marketing strategies of businesses operating in the energy sector. The focus was made on the two case...
Internetsocial mediastrategieseconomics and business
The article addresses the study of digital marketing as a marketing system, the definition of its key elements, feeds and outputs, as well as levels of structure. At the moment, digital marketing is mostly considered at the micro level, while it is functioning at the level of the entire economy, and the systemic intera...
economics and businesssocial sciences8. Economic growth
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