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It is to describe and develop a conceptual framework for research in trends in digital marketing that showcase the key points in the process of marketing as well as in the marketing strategy process where digital upbringing technologies are having and will have a revelatory impact. Using the framework we are organizing...
The purpose of this study is to evaluate, based on official statistical data, Romania's situation on SME marketing adaptation to the digital economy compared to 25 other European countries. The chapter will consist of three parts: Part 1, “Digital Economy”; Part 2, “Marketing of SMEs in the Context of the Digital Age”;...
economics and businesssocial sciences3. Good health
Tri Yuwono · Tatang Tajudin · Rony Nur Triwibowo · Herlin Natasya Sefiani · y 1 más
UMKM is an economic sector that has an important role in national development. However, MSMEs still face various challenges, such as low mastery of digital marketing and business legality. Therefore, the purpose of this community service activity is to provide digital marketing training and legal assistance for MSME En...
economics and businesssocial sciences16. Peace & justice
null Zainur Ridho · null Muhammad Jalaluddin Assayuthy
The purpose of this research is to examine the digital marketing strategies used by PT. Arudam 99 Cabang Probolinggo to increase the quantity of umrah participants. The approach used in this research methodology is descriptive qualitative, with the title "Digital-Based Marketing Strategies in Increasing the Quantity of...
MSMEs are a crucial sector in Indonesia, yet they still face numerous challenges in their development. Therefore, countless capacity-building training programs are conducted to address various challenges in this sector. One of the primary challenges faced by MSMEs is marketing, particularly on digital platforms. This s...
Anna Fariyanti · Herawati Herawati · Yanti Nuraeni Muflikh · Suprehatin Suprehatin · y 1 más
Community service activities were carried out in Palon Village, Jepon District, Blora Regency, a center for beef-cattle production. The initiative responded to the continued reliance on traditional practices, especially manual financial record-keeping and product marketing, which limit efficient, evidence-based decisio...
This study examines the effects of financial literacy and digital marketing transformation on MSME competitiveness and tests sustainability orientation as a moderating variable. A quantitative explanatory design was applied to 162 MSME owners, managers, and operational decision makers in Jakarta. Data were collected th...
Amid continuing advances in the world of digital marketing, the role of social media as an effective marketing platform is increasingly becoming key, especially for Micro, Small and Medium Enterprises (MSMEs). In facing this challenge, it is important for MSMEs to have human resources (HR) that suit the needs of the di...
economics and businesssocial sciences8. Economic growth
Every business is making an effort to sell their goods and services using various digital advertising platforms as the use of digital marketing continues to gain popularity and become more widespread. Personalization is a common practice in the service business, which caters its offerings to meet the specific requireme...
Laila, Nisful · Sukmaningrum, Puji Sucia · Azman Saini Wan Ngah, Wan · Nur Rosyidi, Luthfi · y 1 más
This study conducts a bibliometric analysis of digital marketing literature in small and medium enterprises (SMEs) over the past two decades, using 295 documents from the Scopus database and employing VOSviewer and RStudio with "biblioshiny." It explores co-authorship, co-occurrence, and co-citation patterns to reveal...
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