Buscador de Tesis y publicaciones académicas

Digital marketing and brand competitiveness: The mediating role of marketing capability and operational capability

Xingping Jia

Sport digital marketing and social media

Autoría no especificada

Current trends in digital marketing

Kurpayanidi K.I.

The author identifies and describes a number of pronounced trends in digital marketing, such as the application of artificial intelligence and machine learning in contextual advertising, the increasing importance of mobile marketing, the development of video marketing and social media, the application of Big Data and p...

A Study on the Strategic Use of Generative AI Tools and Their Impact on Digital Marketing Campaign Performance at S&T Group

Dr. NA. Ponnila Harshavardhini · K. Sanjay

ABSTRACT This study examines the strategic use of generative AI tools and their impact on digital marketing campaign performance at S&T Group. As organizations increasingly implement AI-driven tools for content generation, campaign strategy, and audience interaction, it has become crucial to comprehend their true impac...

Modeling Marketing Information System Platform Using Computation Independent Model (CIM)

Leila Bakhti · Phd Student · Professor Afaf Bensghir · Professor Erramdani Mohammed

This paper presents an innovative approach that combines digital marketing (DM) and model-driven architecture (MDA) to develop a personalized information system platform for companies, filling a gap in the literature. Our approach integrates funnel marketing concepts and MDA levels. While digital marketing and MDA have...

Turismo de Portugal : looking for disctinveness : cases on marketing strategies seminar

Cunha, José Maria d'Orey da

This dissertation is focused on a national tourism authority adaption process based in Portugal, moving from traditional advertising channels to digital marketing channels. Turismo de Portugal is one many destinations marketing organizations using digital channels to promote a country as a travel destination. In 2013,...

Peningkatan Kompetensi Kewirausahaan Mahasiswa melalui Edukasi Bisnis Era Society 5.0 Berbasis Digital Marketing

Nurul Arsy Utami · Eka Kurnia Syawaliyah Subagio · Trisusilo Raharjo · La Ode Andi Hermawan · y 2 más

Perkembangan ekonomi digital pada era Society 5.0 menuntut mahasiswa memiliki kompetensi kewirausahaan yang adaptif terhadap pemanfaatan teknologi digital, khususnya dalam bidang pemasaran berbasis digital marketing. Namun, sebagian mahasiswa masih memiliki keterbatasan dalam memahami konsep bisnis digital serta menera...

The Influence of Digital Marketing and Brand Image on Consumer Purchase Interest in Ashiaapfood Instant Food Products

null Desfitriady · null Wandi Diwana

The purpose of this study is to ascertain how consumer interest in purchasing Ashiaapfood quick food products is influenced by digital marketing and brand image. This study uses an associative and descriptive technique approach and is quantitative in nature. 535,800 TikTok users who follow ASHIAAAP Food were the study'...

The Effect of Digital Marketing, Consumer Experience, and Lifestyle on Purchasing Decisions at Wedding Organizer MSMEs in Kediri Regency with Trust as a Mediator Variable

null Gleydis Harwida · null Sudarmiatin

This study aims to analyze the effect of digital marketing, consumer experience, and lifestyle on purchasing decisions at wedding organizer MSMEs in Kediri Regency, with trust as a mediator variable. Using a quantitative approach and Structural Equation Modeling (SEM) analysis technique based on Partial Least Square (P...

PENGARUH SERVICE QUALITY DAN DIGITAL MARKETING TERHADAP KEPUTUSAN BERKUNJUNG PADA OBYEK WISATA PANTAI BOTUTONUO KECAMATAN KABILA BONE KABUPATEN BONE BOLANGO

Mohamad Zidhan Hidayat Lapalanti · null ANDI JUANNA · null SYAMSUL B. BIKI · null IRWAN YANTU

Penelitian ini bertujuan untuk mengetahui pengaruh service quality terhadap keputusan berkunjung, pengaruh digital marketing terhadap keputusan berkunjung, dan pengaruh service quality dan digital marketing terhadap keputusan berkunjung. Pengumpulan data menggunakan data primer yang diperoleh dari wisatawan pada obyek...