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Marketing plays a crucial role in shaping the future of consumer goods by influencing consumer preferences, trends, and purchasing behavior. With the advent of digital technologies, data analytics, and social media, the marketing landscape is rapidly evolving, creating new opportunities for businesses to connect with c...
This research explores various digital marketing strategies, focusing on the differences between inbound and outbound marketing, highlighting their respective advantages and drawbacks. The paper examines the effectiveness of inbound marketing for businesses and aims to provide a clear understanding of its value to comp...
Abstract: Digital marketing has revolutionized the way consumers interact with brands and purchase products and services. The COVID19 pandemic has further accelerated this transformation, compelling businesses to heavily rely on digital channels for reaching and engaging their target audience. This study examines the c...
There is a number of Digital Marketing technologies that can arguably be used to trigger and sustain branding snapshots for universities as marketing organizations, including homepage, hypertext, search engines and virtual communities, interactive digital features and social media, and "push" technology. Universities i...
Micro, Small, and Medium Enterprises (MSMEs) are critical drivers of economic growth and development in Zambia and contribute significantly to the Gross Domestic Product (GDP), and indeed, act as fundamental sources of entrepreneurship, creation of jobs, and driving poverty reduction. However, these are enterprises tha...
Due to the impact of COVID-19, virtual events have become the new normal across all industries. However, this unique circumstance also requires attention on how to promote virtual events effectively, especially through digital marketing. The case company in the study is Nordic Startup School, a Nordic-based accelerator...
fi=Matkailu|sv=Turism|en=Tourism|economics and businesssocial sciencesmarketing
The digital transformation has brought innovative and customizable marketing strategies which have brought an increased complexity to the marketing industry. While the complexity of marketing has increased, marketing departments are experiencing an increasing accountability for financial performance of implemented mark...
With the accelerated development of the global digital economy, digital commerce is becoming an increasingly important part of global trade. At the same time, widespread mobile internet penetration and technological advances are creating unprecedented marketing channels and transaction scenarios. Mobile marketing plays...
null Gusti Andika Yudhistira · null Wahyuningsih · null Muzakir
This research was conducted with the aim of testing and analyzing the effect of the utilization of digital marketing, market orientation and product innovation on marketing performance and their impact on customer satisfaction at McDonald's Palu City. This research was carried out using a quantitative descriptive analy...
Omoneye Olufunke Olasanmi · Eghosa Godwin Inneh · Tajudeen John Ayoola · Lawrence Ogechukwu Obokoh · y 1 más
This study aims to analyze digital marketing adoption among micro and small enterprises (MSEs) operating in Lagos State, Nigeria. This state was chosen because it was the worst hit by the COVID-19 pandemic regarding the reported number of infections and it has a large concentration of MSEs. There is no doubt that the C...
digital technologiespandemicsocial media marketingeconomics and business
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