Buscador de Tesis y publicaciones académicas

DEVELOPMENT OF RESEARCH METHODS IN MARKETING IN THE CONDITIONS OF FORMING THE DIGITAL MARKETING PARADIGM

Tetiana Zavalii · Serhii Lehenchuk

The problems of developing and applying methods for collecting and processing marketing data using modern computational methods and tools to address theoretical and methodological issues in digital marketing have been examined. The prerequisites for marketing methodology development as a scientific field in the transit...

Analisis Pengaruh Digital Marketing, Brand Awareness dan Campus Facilities terhadap Enrollment Intention pada Sebuah Perguruan Tinggi Swasta

Indra Cahaya Tresna · Rosdiana Sijabat

Penelitian ini bertujuan untuk memverifikasi apakah ada pengaruh langsung dari digital marketing, brand awareness, campus facilities terhadap enrollment intention. Penelitian ini dilakukan di Perguruan Tinggi AMIK Citra Buana Indonesia dengan menggunakan metode survei dengan analisis jalur yang digunakan untuk menguji...

Pengenalan Strategi Digital Marketing untuk Usaha Mikro Kecil dan Menengah di Kelurahan Situ Gede, Kecamatan Bogor Barat, Kota Bogor

Muhammad Asyhar Agmalaro · Dea Amanda

The development of digital technology, and internet has brought considerable changes to marketing activities. The marketing trends have been shifted from conventional to digital marketing. A proper digital marketing can reach target customers effectively and efficiently. The purpose of this activity is to help and enri...

Digital Marketing of Health Care Product and its Impact on Coronavirus Disease-19

R. Leeanju · K. Senthilkumar

“It is health that is real wealth and not pieces of gold and silver.” -Mohandas K. GandhiIn this article, corona virus affected on global level has thrown many challenges to faced by many sectors and business. It has surprised the economies of developed, underdeveloped and developing countries. In such challenging time...

Strategi Digital Marketing dalam Meningkatkan Daya Saing Namira Islamic School

null Uswatun Hasanah · null Sugiharto Pujangkoro · null Beby Karina Fawzeea Sembiring

The increasing competition among private educational institutions requires schools to adopt effective marketing strategies to enhance competitiveness and attract public interest. The development of digital technology has shifted marketing practices from conventional approaches to digital-based strategies. This study ai...

Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales

Sadashiva Tandur · Adarsh Garg · Mujibur Rahman

Abstract The primary objective of this research is to identify and analyze the influence of digital marketing practises on performance of business of manufacturing enterprises in Delhi-NCR. A quantitative and descriptive research design was implemented in this study. 368 participants from various enterprises were chose...

Applications of Marketing Technologies (Martechs) in Digital Marketing

Hashem Aghazadeh · Mozhde Khoshnevis

Relationship Marketing in the Age of Digital Marketing

Paulo Botelho Pires · José Duarte Santos · Ricardo Silva

Social media marketing

Dave Chaffey · PR Smith

The Influence of Digital Marketing and Brand Image on Customer Retention on Hospitality Practice with Customer Relationship Marketing (CRM) as a Mediator

I Nengah Kurniawan · I Wayan Ruspendi Junaedi · Gusti Ngurah Joko Adinegara · R Tri Priyono Budi Santoso

In an increasingly advanced digital era, digital marketing, brand image, and customer relationship marketing have become important elements in a company's marketing strategy. This study aims to analyse the effect of digital marketing and brand image on customer retention at Prasi Hospitality, with customer relationship...