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The growing role of digital technologies in marketing communications necessitates the development of effective approaches to assessing the level of their digital transformation at enterprises, which allows for timely detection of changes in communication processes, increasing their effectiveness, ensuring adaptation to...
This study aims to analyze the influence of digital marketing and product quality on purchasing decisions in furniture MSMEs in Jepara Regency as the object of research. The main problem in this study is the increasing business competition that requires MSMEs to optimize digital marketing strategies without ignoring pr...
Fashion marketing plays a crucial role in the creative Industrial Revolution (IR) 4.0, which is characterized by the integration of digital technologies, data analytics, automation, and connectivity. There are many marketing tools that can be used as a strategy to market their fashion products to consumers. The objecti...
Abstract Artificial Intelligence (AI) has become a key player in revolutionizing digital marketing strategies. By analyzing vast amounts of data, AI helps businesses understand customer behavior, preferences, and purchasing patterns, enabling them to create personalized experiences for users. Personalization in digital...
This paper describes the impact of big data and machine learning (ML) on digital transformation of the marketing industry and the challenges it faces from a data and information management perspective. To do this, the study identified areas of digital transformation in marketing that have not yet been sufficiently cove...
Big datamachine learning (ML)9. Industry and infrastructureeconomics and business
Digital Marketing has influenced the way companies are targeting their potential customers and have been successful in altering customer perception and their choices to help decision making thereby enabling the companies to achieve sales targets easily. Artificial Intelligence, the golden term in today’s marketing doma...
The primary objective of this study is to examine the effects of implementing digital marketing strategies on the financial performance of micro, small, and medium enterprises (MSMEs). The study analyzed data from multiple organizations incorporating digital marketing as a fundamental component of their company strateg...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Fathullah Asni · Wan Azani Mustafa · Khalilullah Amin Ahmad · Nor Izham Subri
The advancement of digital technology has created new opportunities for entrepreneurs, including the asnaf group, to expand their product marketing reach. However, the level of awareness and capability among asnaf entrepreneurs in leveraging digital marketing remains relatively low. Therefore, this study aims to explor...
Digital marketing has transformed how organizations engage consumers, measure marketing performance, and allocate resources efficiently. This study synthesizes contemporary scholarship on digital marketing, covering social media, search engines, content marketing, influencer activities, e-commerce, and analytics-driven...
Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content in order to develop brand equity, connecting content to brand story and narrative. And while strong theoretical models of content market...
MarketingDigital content marketingeconomics and businesssocial sciences
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