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Digital Marketing

Patrice Seuwou

APPLICATION OF DIGITAL MARKETING IN CRISIS ENVIRONMENTAL CONDITIONS

Taras Hryhorcuk · Daria Petrovchan

The article considers the peculiarities of using digital marketing as an effective means of interaction with the market and its target segments in the conditions of permanent crisis phenomena that arise in recent decades. The essence of the concept of digital marketing in crisis, as a special type of activity and proce...

Digital Marketing Wujudkan Potensi Mahasiswa di Dunia Digital

Sumiati Sungkono

Using the Project Management Methods in Digital Marketing

Anton V. Zozulya · Natalya V. Titova · Danijela Ciric

Modern companies often use digital marketing technologies for promoting their products. The purpose of this paper is to increase the competitive advantages of marketing companies by means of application of the system of project management in digital marketing. Development of the system of marketing services, including...

Social Media and Marketing: Transforming Consumer Engagement in the Digital Era

Harshpreet Singh Saluja

ABSTRACT In today’s digital era, social media marketing has become one of the most impactful and cost-effective strategies for businesses aiming to build brand awareness and drive consumer engagement. With minimal investment, businesses can reach large audiences, enhance conversion rates, and gain valuable insights int...

Recent Trends in Digital Marketing to Develop the Marketing Strategies for Every Marketer

U. Y. Memon · Yogesh Khandre

The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s...

ANALYZING CONSUMER BEHAVIOUR IN WHITE GOODS PURCHASES: INSIGHTS FROM DIGITAL MARKETING IN COIMBATORE CITY

S. Ganesan* & Dr. P. Pavithra**

Consumer behavior in white goods purchases has evolved significantly with the rise of digital marketing. This study analyzes the influence of social media, online advertisements, and influencer marketing on consumer decisions in Coimbatore City. The research examines key factors such as brand awareness, promotional off...

THE CONCEPTUAL BASIS FOR THE FORMATION AND IMPLEMENTATION OF THE MARKETING STRATEGY FOR THE INNOVATIVE DEVELOPMENT OF ENTERPRISES IN DIGITALIZATION CONDITIONS

Olena CHERNIAVSKA · Ivan HOLOVACHOV

THE PURPOSE OF THE ARTICLE is to determine the theoretical and methodological essence of the conceptual foundations of building and implementing a marketing strategy in the conditions of innovative development for enterprises through digitalization factors.RESEARCH METHODS. The article used general scientific and gener...

Pengaruh Penerapan Pemasaran Digital terhadap Pendapatan pada Usaha Mikro Kuliner di Kecamatan Kuantan Mudik

Engla Listia · Fenny Trisnawati · Hardisem Syabrus

This study aims to analyze the effect of digital marketing implementation on revenue of culinary micro-enterprises in Kuantan Mudik District. The method used in this study is a quantitative approach with a causal research type. The population in this study were all culinary micro-enterprises that use digital marketing,...

Not all tech is equal: Investigating the roles of AI, FinTech, and digital marketing in driving sustainable tourism

Karmawan Karmawan · Echo Perdana Kusumah · Darus Altin

The influence of digital technologies—specifically Financial Technology (FinTech) and artificial intelligence (AI)—on sustainability perceptions in the tourism sector was investigated, with a focus on the mediating role of digital marketing informativeness. Drawing on survey data from 250 Indonesian respondents across...