Buscador de Tesis y publicaciones académicas

UPAYA PENINGKATAN OMSET PENJUALAN UKM KERIPIK TEMPE DESA TEMPURAN KABUPATEN NGAWI MELALUI PELATIHAN DIGITAL MARKETING

Lukas Susanto · Indra Puji Astuti · Hani Atun Mumtahana · Wikanso Wikanso · y 1 más

Teknik pemasaran keripik tempe pada para pelaku UKM keripik tempe Desa Tempuran masih dilakukan secara manual sehingga terkendala untuk pencapaian target volume penjualan produk. Para pelaku UKM kurang memahami metode pemasaran secara digital (digital marketing). Oleh karena itu diperlukan adanya pendampingan digital m...

The impact of digital advertising channels on the customer buying behavior: The moderating task of advertising strategies

Mohammed Nuseir · Ghaleb El Refae

Regulators and recent academics are now paying attention to digital marketing because it has become a complete marketing resource that might propel a firm toward success. As a result, the current study explores the impact of several digital advertising channels, including mobile, e-mail, and digital retargeting, on cus...

Penyusunan Strategi Digital Marketing pada Usaha UMKM Permata Mart Kota Batam

Fendy Cuandra · Raymond Gautama Putra

This internship was carried out at Permata Mart, an SME engaged in the retail business of daily necessities and located in the Permata Baloi area, Batam City. The purpose of this internship was to assist Permata Mart in improving its marketing effectiveness through the implementation of digital marketing strategies. Th...

Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mikro Kecil dan Menengah

-, Jasri · Arfan, Nadia · Hasanuddin · Ali Hasan, Hurriah

The use of the internet every day has increased. This is something that must be realized by micro, small and medium enterprises (MSMEs). One of the marketing media that is currently in great demand by SMEs to support sales promotions is digital marketing. This progress is considered very useful as a business marketing...

Employee Behavior in Sustainable Digital Marketing: The Role of AI Technologies in the UAE

Ahmad Ibrahim Aljumah · Mohammed Nuseir · Ghaleb El Refae

Sustainable digital marketing in the United Arab Emeritus (UAE) faces challenges in terms of balancing rapid technological adoption with long-term environmental goals. Many firms struggle to integrate eco-friendly practices into fast-growing online platforms. Limited consumer awareness and inconsistent regulatory frame...

OPTIMALISASI MANAJEMEN STRATEGI DALAM MENINGKATKAN KINERJA PELAKU BISNIS UKM PADA ERA EKONOMI DIGITAL

null Yusuf

The Covid-19 pandemic has had a major impact on the development of Micro, Small and Medium Enterprises (MSMEs). MSMEs must find the right strategy to survive. One of the strategies during the pandemic is digital marketing which allows MSME actors to market their products without being constrained by policies during the...

The Impact of DigitalMarketing on Small and Medium Enterprises (SMEs) Growth: A Systematic Review

Guerschom Landjohou · Edmund Christopher

Introduction: Small and Medium Enterprises (SMEs) are a cornerstone of global economic development but often face barriers such as limited resources, restricted market access, and high competitive pressure. Digital marketing has emerged as a transformative tool that enables SMEs to enhance visibility, improve customer...

Digital Marketing, Social Media And Influencers On The Recognition of Airline Brands

Mustika Sari · Muhammad Iqbal Firdaus · Muhammad Dafa Irfansyah

In the digital era, digital marketing, social media, and influencers play a crucial role in introducing brands to public. Internet technology allows for fast and accurate information dissemination, making it an effective and efficient tool for increasing brand awareness. The rapid growth of internet and social media us...

Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs)

Alexander Caraballo Payares · Jorge Luna · Adolfo Carbal Herrera

Background and objectives: This paper seeks to analyze the current state of digital marketing adoption by Small and Medium-sized Enterprises (SMEs) in Colombia and its consequent impact on these entities. To achieve this, the digital marketing strategies employed by Small and Medium-sized Enterprises across various sec...

Target marketing : African American and Hispanic youth vulnerability to target marketing implications for understanding the effects of digital

Grier, Sonya