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Ignatious Inpa Rajathi P. · Arockiadass A. · S. Anbalagan
This research investigates the influence of digital marketing channels on purchasing decisions among college students in Ramanathapuram District. The study highlights that social media marketing, online advertising, and mobile marketing exhibit substantial positive effects on purchase decisions. However, email marketin...
null Ivandeer Daffa Firstyansyah · null Anas Hidayat
The establishment of the DuaEnam Garage business was due to support from the author's parents, who are also involved in the world of the vehicle business. This business follows the trend of vehicles that are currently busy in the market. DuaEnam Garage is located in Sleman Regency. Overall, this business prioritizes ma...
With the rapid development of the digital economy, mobile payment with its easy and fast, safe and reliable characteristics attracts people’s attention, more and more consumers tend to use mobile payment as a means of payment. Among them, Alipay, as the leading software with financial payment function in China, has bee...
Abstract Recently, digital marketing mix is developing very interesting new features, because of the market dynamics, IT fast development, and globalization phenomena. The old paradigm still base on 4Ps model (product, price, promotion, and place). This research develops a theoretical framework specifically for marketi...
9. Industry and infrastructureeconomics and businesssocial sciencesother engineering and technologies
This study examines the impact of digital marketing development on entrepreneurship in Kathmandu. Business growth is the dependent variable. The selected independent variables are social media marketing, email marketing, influencer marketing, participation in online advertising network, and usage of mobile app marketin...
Artificial Intelligence (AI) and automation are revolutionizing digital marketing by offering unparalleled personalization, efficiency, and decision-making capabilities. This research investigates the transformative role of AI in shaping marketing strategy, with a focus on consumer perception, ethical dilemmas, and ope...
Abstract: Artificial Intelligence (AI) has redefined the dynamics of online marketing by enabling personalized customer experiences, predictive analytics, automated content generation, and data-driven decision-making. As businesses strive to adapt to rapidly changing consumer behavior and the proliferation of digital p...
Internet marketing management has become a critical element of enterprise development in the digital economy, enabling organizations to interact with customers more efficiently and expand their market reach. This study examines the theoretical foundations and managerial challenges of internet marketing, focusing on the...
In March 2020, a pandemic of coronavirus went globally. The tourism industry of Nepal was severely affected because of the shutdown of the companies. As a result, it was hard to survive for travel and tourism companies like Caravana Himalaya. The main objective of this research is to help with Caravana Himalaya from th...
Bachelor's Degree Programme in International BusinessNepalHimalayaseconomics and business
Digital marketing is growing in significance from year to year in the age of digital progress as a component of marketing strategies used by businesses of all shapes and sizes. This necessitates content marketing since the effectiveness of an organization's online consumer communications is mainly dependent on the cali...
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