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Bastian, F. (Feri) · Afriani, S. (Sulisti) · Putri, L. (Lydia)
The aim of this research is to determine the influence of digital marketing, brand image and relationship marketing on purchasing interest (Y) for ROG (Republic of Gamers) products in Bengkulu City. This type of research is a type of association research. The data collection method in this research used a questionnaire...
Relationship MarketingPurchase InterestIndonesiaeconomics and business
Artificial Intelligence (AI) is revolutionizing digital marketing by enhancing the effectiveness of strategies through automation, data-driven insights, and personalized customer engagement. This paper presents a cross-industry analysis to understand the impact of AI on digital marketing effectiveness across various se...
The article explores the methodological foundations of developing digital marketing strategies in conditions of uncertainty, with particular attention to the challenges faced by Ukrainian businesses during wartime and economic instability. The relevance of the study lies in the need to adapt strategic marketing approac...
This research aims to analyze the role of TikTok in guerilla marketing in the digital marketing era. The type of research used is descriptive qualitative. The primary data used in this research was obtained from observations of phenomena by researchers on the TikTok accounts @sovella.id and @moutfit_id. The research re...
This thesis examined how innovative marketing methods affected sales success in modern firms, focus-ing on Antonics Global. Creative marketing was more important than ever in an era of increased digital competition to attract consumers and grow businesses. This study examined the importance of storytell-ing, emotional...
social mediasocial sciencesconsumer behaviourInternational Business
Digital transformation is becoming crucial for business sustainability. The research investigates how digital literacy can enhance business performance through improved marketing linking capabilities in micro businesses, focusing on a sample of food and beverage businesses in Surabaya. This paper contributes to the lim...
This study aims to analyze the effect of digital marketing on increasing brand awareness in online businesses in Indonesia. The research method used is associative quantitative research with a multiple linear regression approach. Data were collected through an online questionnaire distributed to 120 respondents, namely...
Marketing scholars, like their economics and strategic management colleagues, acknowledge the knowledge economy’s profound transformation of the business enterprise. Yet, the ethical tradeoffs incurred by enterprises that embrace digital network technology have not been sufficiently explored. This study examines the di...
Digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buyin...
The metaverse can be defined as a seamlessly interconnected digital universe promising a revolution in the ways how consumer brands and firms will be interacting and transacting in the near future. The parallel activities by consumers who engage and transact in virtual spaces and firms who are investing huge capital in...
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