Buscador de Tesis y publicaciones académicas

The Impact of Digital Marketing vs. Traditional Marketing on Consumer Buying Behavior

Shpresa Mehmeti Bajrami · Fidan Qerimi

Digital marketing access as a source of competitiveness in traditional Vietnamese handicraft villages

Zuzana Vaculčikova · Zuzana Tučkova · Xuan Thanh Nguyen

Traditional handicraft villages have become an inevitable part of Vietnamese culture and play an important socio-economic role within the country’s development. However, poor governmental policy and regulatory environment in Vietnam, lack of infrastructure, limited management, marketing skills and knowledge often lead...

Tourism digital marketing in Indonesia: Current issues, challenges and opportunities

Nenny Wahyuni · Budi Setiawan · Asep Parantika · Kadek Wiweka · y 1 más

Purpose of the study: Marketing strategies must evolve with shifts in customer trends, behavior, and technological advancements. Academically, marketing has long been a key area of interest for scholars. This study systematically analyzes research references on tourism marketing in Indonesia. Methodology: This analysis...

Content Marketing Pearls for Platforms

Wendy Lewis

Desenvolvimento de uma estratégia de inbound marketing numa empresa de marketing digital

André Nunes da Cruz

ESG-ОРІЄНТОВАНИЙ МАРКЕТИНГ ЯК ДЕТЕРМІНАНТА РЕЗУЛЬТАТИВНОСТІ СТРАТЕГІЧНИХ РІШЕНЬ ТА СТІЙКОГО РОЗВИТКУ ПІДПРИЄМСТВА

Autoría no especificada

In the context of growing environmental, social, and governance challenges, enterprises are increasingly required to reconsider traditional approaches to marketing management and strategic decision-making. The intensification of global competition, stakeholder pressure, digital transformation, and the spread of sustain...

B2C Marketing Approach from a B2B Company: Research on Potential of Digital Communication Channels

Sakura, Shioda

This thesis project was focused on studying the potential of the B2C marketing communication channel approach within a B2B company; the main goal was set to select a suitable digital marketing communication channel for the client company. The purpose of the selected communication channel was to improve brand awareness...

Analisis Penerapan Digital Marketing Pada Koperasi dan UMKM Untuk Meningkatkan Daya Saing Global

Asrika Winana Farida Ayu · Bahzatun Nur Harahap · Rizka Asrina

Perkembangan teknologi digital telah membawa perubahan yang signifikan terhadap pola bisnis dan strategi pemasaran di berbagai sektor ekonomi, termasuk koperasi dan usaha mikro, kecil, dan menengah (UMKM). Di era globalisasi dan persaingan pasar yang semakin ketat, kemampuan pelaku usaha dalam memanfaatkan teknologi di...

Strategi Pemasaran Digital yang Efektif dalam Upaya Peningkatan Daya Saing UMKM Keduemas Kecamatan Kelapa Dua Kabupaten Tangerang Provinsi Banten

Abu Amar · Awaludin Affandi · Andi Sunandar · Monica Bramel Ari Azizah · y 2 más

Advances in digital technology have opened up vast opportunities for MSMEs to expand their marketing reach and improve their competitiveness. However, many MSMEs still do not optimally utilize the potential of digital technology. One of the MSME groups facing this challenge is the KEDUEMAS MSME in Kelapa Dua District,...

Digital Marketing and Customer Satisfaction in SMEs: Exploring the Mediating Role of Customer Engagement

Dileep Kumar · Maria Shaikh · Naeem Gul Gilal

SMEs face challenges in leveraging digital marketing to improve customer satisfaction and business performance, particularly in emerging economies like Pakistan. The swift progress of digital marketing has significantly reshaped how small and medium enterprises (SMEs) engage with their customers, offering cost-effectiv...