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Abstract: This study critically examines the effectiveness of digital marketing compared to traditional marketing methods in boosting tourist footfall in Kolhapur District. This study is based on a comprehensive survey of 500 tourists and 225 local businesses, along with an analysis of tourism data from 2020 to 2023. T...
economics and businesssocial sciencesSEO, DPM, Digital Marketing, Traditional Marketing, Footfall
ABSTRACTBUMDes Karya Muda Pandanajeng is a village business unit that focuses on the cultivation and marketing of freshwater fish. The purpose of establishing BUMDes is to increase village potential, increase village income, and make it easier for the community to be able to consume fresh water fish to meet the nutriti...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
The outbreak of the Covid-19 pandemic has resulted in a decrease in revenue for various aspects of the business including in the culinary industry. The outbreak of the Covid-19 pandemic has resulted in a decrease in revenue for various aspects of the business including in the culinary industry. The challenge of marketi...
2. Zero hungerIndonesiaeconomics and businesssocial sciences
Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers. Multiple phil...
ციფრული მარკეტინგის როლი ფირმის ინტერნაციონალიზაციის პროცესში
Autoría no especificada
ნაშრომში ასახულია ინტერნაზიონალიზაციის არსი და მისი ისტორიული ევოლუცია. განხილულია ციფრული რევოლუცია, როგორც თანამედროვე გლობალური ბაზრისა და ციფრული მარკეტინგის საფუძველი. განსაკუთრებით გამახვილებულია ყურადღება ციფრული მარკეტინგის როლზე ფირმის ინტერნაციონალიზაციის პროცესში. თემის აქტუალობის და მნიშვნელობის ხაზგასასმელ...
ბიზნესის ინტერნაციონალიზაციაციფრული ეპოქის განვითარებაeconomics and businesssocial sciences
Muhammad Ersya Faraby · Muhammad Syarif · Deykha Aguilika · Ahmad Musadad · y 3 más
IntroductionHalal tourism offers a range of travel packages designed to accommodate Muslim travelers. Several components support the development of halal tourism, including halal food, halal transportation, halal hotels, halal logistics, halal financial systems, and halal tour packages that comply with sharī‘ah standar...
tourism destinationreligious tourismPesarean Syaikhona Kholilsocial media promotion
Marketing is increasingly expected to contribute not only to firm-level growth but also to inclusive, digital and sustainable development. This paper develops an integrative conceptual framework for sustainable digital marketing as a strategic capability that connects market insight, customer engagement, value proposit...
This community service program aims to improve the understanding and skills of MSMEs in the Barlingmaskaceb area in implementing digital marketing strategies. Digitalization in marketing is an urgent need for MSMEs to be able to compete in the increasingly competitive era of industry 4.0. This program includes training...
This study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behav...
Purpose: This study examines the effects of technology adoption and digital marketing on the performance of Small and Medium Enterprises (SMEs), with Human Resource (HR) readiness tested as a mediating variable. Methodology/approach: A quantitative, cross-sectional survey was conducted with 300 SMEs in Kecamatan Mangga...
Human Resource ReadinessIndonesiaTechnology Adoptioneconomics and business
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