Buscador de Tesis y publicaciones académicas

CASTING A DIGITAL SPELL: HOW SOCIALMEDIAINFLUENCERS SHAPE DESTINATION MARKETING

A. Topbaş · K. Oktay

In a time when social media has taken the front stage, the travel and tourism industry has changed dramatically. The development of social media influencers as important players in destination marketing has been a major driving force behind this change. This essay aims to explore the significant impact these digital tr...

Digital Marketing 360: Menguasai SEM, SMM, Email, dan WhatsApp Marketing

Azhar, Andi · Nur Fatimah, Ghaefira

Digital platforms in the economy: current trends and directions of development

Hanna Pysarevska · Tetyana Kutsenko · Andriy Martovitskiy

The article aims to substantiate current trends and develop directions for the development of modern digital platforms in the economy. The following main tasks were solved in the work to achieve the goal: to determine the peculiarities of the use of digital platforms in the economy, to determine the main problems and a...

Product Innovation, Digital Marketing, and Marketing Performance of Halal Culinary: The Moderating Role of Regulation

Daulay, Raihanah · Ramadhan, Muhammad · Ridwan, Muhammad

Purpose – This research aims to formulate the factors that influence the marketing performance of halal culinary SMEs in North SumatraMethodology – This research adopts an explanatory research approach, which describes the cause-and-effect relationships between the research variables and the hypothesis testing. The res...

Modern Marketing Management: Digital and Consumer Approach

Anisah, H. U. (Hastin) · Bait, J. F. (Jennifer) · Kesuma, T. M. (T.) · Nurhayati, A. (Ai) · y 5 más

modern marketing management. It covers the basic concepts and evolution of marketing management, consumer behavior and digital market trends, segmentation, targeting, and positioning in the modern era, consumer-based product development and innovation, pricing strategies in competitive and dynamic markets, integrated m...

Mr.

sandeep kumar

ABSTRACT Digital marketing changes the way companies sell their products. Managers of B2B companies are looking for answers how to deploy digital marketing strategies to boost their sales success. There is scarce research on most suitable online promotional techniques with regard to the B2B segment therefore this thesi...

Marketing e Comunicação Digital

Ferreirinha, Alexandra Maria Rocha

Este relatório reflete as atividades desenvolvidas ao longo do estágio curricular, realizado na agência Sistema 4, agência de comunicação, publicidade e marketing digital que se localiza na Praceta Joaquim Dias Ramada, Leiria. O estágio teve a duração de 8h00 diárias, de segunda-feira a sexta-feira, num total de 1040h....

Digital Marketing Adoption in SMEs: A Technology-Organization-Environment (TOE)-Based Assessment of Business Growth and Competitiveness

Eyeregba Equitozia May · Eboesomi Esther Bunmi · David Oyewumi Oyekunle · Williams Ogochukwu Ugbomeh · y 1 más

Adopting digital marketing approaches has emerged as a key factor in Small and medium-sized enterprises (SMEs) competitive advantage and business success. The Technology-Organization-Environment (TOE) framework is used in this study to evaluate the variables affecting SMEs' digital transformation. The degree and effica...

Digital transformation in rural small agribusinesses : a case study on Nirdev Kukhura Poultry Firm in rural Nepal

Bam, Rakesh

This thesis was conducted for Nirdev Kukhura Poultry Firm, a small family-owned poultry business in rural Nepal. The study focused on whether digital marketing can be implemented in a rural farm business where it had not been practiced before. The objective was to examine the market, customer behaviors, and the farm’s...

The fusion marketing bible: fuse traditional media, social media, and digital media to maximize marketing

Autoría no especificada