Buscador de Tesis y publicaciones académicas

Analysis of Digital Marketing Implementation, 7P Marketing Mix Strategy, and Product Innovation to Increase Sales Volume through Competitive Advantage as an Intervening Variable in Sidoarjo Regency MSMEs

Sintha Wahyu Arista · Sigit Hermawan · Rita Ambarwati Sukmono

The purpose of this study is to test and determine the effect of digi-tal marketing implementation, the use of marketing mix, and the product innovation on increasing sales volume through gaining competitive advantage. This study focuses on the population of MSME participants in the culinary industry that have been reg...

Pelatihan Digital Marketing : Strategi Mmeningkatkan Kompetensi Wirausaha Industri UMKM

Santoso, B. (Budi) · Hufad, A. (Achmad) · Wahyudin, U. (Uyu) · Saepudin, A. (Asep)

Buku Pelatihan Digital Marketing: Strategi Meningkatkan Kompetensi Wirausaha Industri UMKM merupakan karya yang mengintegrasikan teori pendidikan masyarakat dengan praktik pelatihan digital marketing untuk mendukung pengembangan UMKM di Indonesia. Buku ini lahir dari kebutuhan mendesak akan adaptasi digital dalam dunia...

<b>Digital Marketing Strategies and Consumer Engagement:</b> <b>A Systematic Review of Emerging Trends, Technologies, and Measurement Frameworks</b>

null Dr. Nitish Kumar Singh · null Ms. Suzan Peters · null Mr. Premanshu Bhagat

The fast growth of digital technologies has changed the environment of marketing radically, as the use of the conventional methods does not seem adequate to address and attract the modern consumer. In the given paper, an extensive systematic review of digital marketing, including social media marketing, search engine o...

Relationship Marketing in the Digital Age: Strengthening Customer Engagement and Partnerships in the Lifestyle Industry

John Michael Pineda · Dulce Amor Padilla

The study looked into the impact of relationship marketing on improving customer engagement and long-term connections in the lifestyle company in the Philippines. Specifically, it examined the impact of trust, loyalty, commitment, relationship quality, customer happiness, Electronic Customer Relationship Management (E-...

Viral Influence: How Gimmicks Shape Consumer Behavior

Rachmad, Yoesoep Edhie

Viral Influence: How Gimmicks Shape Consumer Behavior, exploration of the evolving digital marketing landscape, where the fusion of innovative strategies, viral content, and influencers is transforming consumer behavior. This book is designed to offer practical insights, grounded in theory, to help marketers, businesse...

Omnichannel Marketing Hubs

Pedro Mendonça da Silva

New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data analysis in the decision-making process.

Development digital marketing plans through understanding use behavior of fitness apps in Portuguese fitness centers

Barbosa, Helena · García-Fernández, Jerónimo · Cepeda-Carrión, Gabriel

Take Nike's Marketing Strategy as an Example to Analyze the Marketing Strategy of Chinese Sports Brands

Jiawei Chen

In the past 10 years, Chinese sports brands have expanded rapidly in the market, but there is still a gap between them and international brands in terms of marketing strategies. This article explores the development status of Chinese sports brands in recent years. It analyzes its advanced strategies in traditional mark...

Digital Marketing and its impact on Nigerian Small and Medium scale enterprises: A study of iDream Events LTD

Okanya, Ikenna

ABSTRACT In a time when technology is taking over everything we do, and the mode of doing business is rapidly going digital, and with the challenges being faced by SMEs in Nigeria, it became necessary to look closely into the lives of SMEs and their relationship with the digital technology as regards creating awareness...

Dampak Isi dan Keakuratan Seleksi Pemasaran Digital terhadap Penjualan Makanan Olahan Ikan Lombok Timur

Sulkiah Sulkiah

Recent empirical studies show that the use of digital marketing among fishermen is still not optimal due to limitations in content creation and limited online media options. Digital marketing has been heralded as an effort to increase sales to fishermen. Unattractive content and target market errors in online media are...