Buscador de Tesis y publicaciones académicas

Digital Marketing Strategies and their Impact on Consumer Behavior

null Dr. Sanjeev Kumar

The advent of digital marketing has greatly altered customer behavior by altering the way in which companies communicate with their target audiences. The effects of different digital marketing methods on customer actions are discussed in this article. Content marketing, social media marketing, SEO, email marketing, and...

Insurance Lead Generation

Digital Happiness

Insurance lead generation is the process of attracting and connecting with potential customers who are interested in insurance products such as health, life, auto, home, or business insurance. It uses digital marketing strategies like SEO, social media marketing, paid advertising, content marketing, and landing pages t...

ENHANCING THE EFFICIENCY OF MARKETING PROJECT MANAGEMENT THROUGH ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY

Xushnoza, Abdulazizova Abduhayot qizi

This thesis examines the issues related to enhancing the efficiency of marketing project management through the application of artificial intelligence in the context of the digital economy. It highlights the potential of artificial intelligence to automate marketing processes, analyze customer behavior, and optimize ma...

The Impact of Digital Entrepreneurship on Competitiveness in the Banking Sector: The Mediating Role of Marketing Innovation

Safa Hussein Jawad · Alaa AbdulKareem Ghaleb Almado

Abstract Despite the fact that many banks have invested a lot in digital transformation, their competitiveness continues to decline, which is a severe paradox: as digital entrepreneurship opens up strategic opportunities, its performance impact is not evenly distributed. This research fills this gap by considering mark...

Research Dataset of AI Implementation on Somethinc Digital Marketing

Tiffany, Gloria

Research Dataset of AI Implementation on Somethinc Digital Marketing. The dataset contains demographics of responden, report of PLS Bootstrapping and PLS Algorithm in excel and image.

Digital marketing jobs: What are recruiters looking for?

Samer Elhajjar

This research evaluates the current responsibilities, skills, and knowledge set required of digital marketing professionals. It identifies roles, qualifications, competencies, and desirable persona...

Using digital marketing from SMEs companies in the manufacturing industry in Albania

Irma Shyle · Erisjena Rruplli

PREDICTING IMPACT OF DIGITAL ADS ON PURCHASING INTENTION USING MACHINE LEARNING CLASSIFICATION MODELS

Hana Alsaadi · Arwa Wali · Bahjat Fakieh

Digital marketing provides a set of tools and strategies to influence purchasing intentions. The research proved that digital ads can positively influence purchasing intentions based on a set of factors. Several studies were conducted to use machine learning in predicting purchasing intentions. The paper demonstrates t...

The Effectiveness of Digital Marketing in Increasing Sales of MSME Products in Balikpapan

Indra Maulana · Dedy Rahmatullah · Nurfiza Widayati

This study analyzes the effectiveness of digital marketing in improving the sales performance of Micro, Small, and Medium Enterprises (MSMEs) at the East Kalimantan MSME Gallery in Balikpapan. A mixed-method approach is employed, combining quantitative and qualitative analyses. The sample consists of 30 MSMEs, divided...

IMPLEMENTASI DIGITAL MARKETING LAYANAN JASA KURIR JASKU DI MADURA

Mohammad Rifqie Zidane Maghrobie · Puspita Sari Sukardani

Hadirnya digital marketing semakin memudahkan para pengusaha untuk memasarkan produk atau layanan jasa mereka. Layanan Jasa Kurir atau yang lebih dikenal sebagai Jasku memanfaatkan sosial media sebagai kebutuhan mereka dalam memasarkan layanan mereka secara digital agar semakin dikenal luas oleh masyarakat Madura. Tuju...