Buscador de Tesis y publicaciones académicas

Digitalni marketing u ugostiteljstvu

Staparac, Dragan

In the 21st century, as seen in many examples, every story of marketing begins with the word "digital". In this paper, the focus will primarily be placed on digital marketing (the so-called “e-marketing”), but as each page has two sides, the concept of digital marketing should be explained with two terms: “digital” and...

Improving B2B communication by utilizing digital marketing channels : a case study of REALPAD

Vuong Yen, Trang · Do, Thu

REALPAD is a fast developing company that offers CRM software for residential real estate developers. The company is planning to expand its sales to new parts of the world and therefore has a need for more effective communication channels for the company to reach more prospects in the international market. The main obj...

Digitaalisten markkinointikanavien optimointi ja mittaaminen : case: Juhlatila Hintsan Vintti

Honkala, Emmi · Honkanen, Ville

Tämän opinnäytetyön tavoitteena oli mitata yrityksen digitaalisten markkinointikanavien tehokkuutta ja laatia ytimekäs optimointisuunnitelma, jonka avulla käytettyjen kanavien tehoa voidaan lisätä. Optimoinnin kannalta oli oleellista tutkia eri kanavissa tehtyjen toimenpiteiden vaikutusta yrityksen liiketoimintaan sekä...

Improving Business Performance: The Influence of Entrepreneurial Characteristics and Digital Literacy through Marketing Capability

Desva Novianti · Marwan Marwan

This study aims to analyze the effect of entrepreneurial characteristics and digital literacy on the performance of culinary small businesses through marketing capabilities as mediation in Padang City. The existence of MSMEs is very important in creating economic stability, especially in the culinary sector, which is o...

Participation and Customer Involvement

Wilson Ozuem · Michelle Willis

Модель декомпозиции стратегического маркетинга (SMD Framework): методология разработки маркетинговой стратегии в цифровых компаниях

Artemii Romanchuk

AbstractThe development of marketing strategy in small and medium digital enterprises is constrained by the absence of a reproducible methodological instrument that enforces a consistent cascade from business objective to marketing metrics, funnel indicators, and channel budgets. Classical strategic marketing framework...

Peningkatan Keunggulan Kompetitif UMKM Toko AMMA Melalui Pelatihan Digital Marketing dan Laporan Keuangan

Suhita Whini Setyahuni · Linda Ayu Oktoriza · Nanda Adhi Purusa · Mahmud Mahmud

Keunggulan kompetitif entitas bisnis dapat dicapai melalui tata kelola manajemen yang baik, penguatan nilai produk, dan strategi pemasaran yang tepat. Pelatihan penyusunan laporan keuangan dan digital marketing didesain untuk tujuan meningkatkan kemampuan mitra dalam bidang akuntansi dan pemasaran. Pelatihan ini diikut...

<p><span>A Study on Accountable Artificial Intelligence and Digital Dharma: A Moral Framework for Sustainable Marketing</span></p>

Dr. Meena Kumari Panitapu

The increasing adoption of Artificial Intelligence (AI) in marketing has allowed organizations to improve personalization, predictive accuracy, customer engagement, and operational efficiency. Nevertheless, the growing dependence on AI-driven systems has also brought forth significant ethical issues concerning accounta...

Effects of Consumers’ Social Media Participation on Consumer Behavior

Ashish Kumar · Ram Bezawada

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The...

The Digital Marketing Features of Spa Industry Establishments

Larysa V. Kuchechuk

In recent years, the spa industry has reached a new stage of development, entering the daily lives of many people. The widespread use of the Internet, in turn, has actualized the issue of using digital marketing especially to promote spa services. This article is aimed at identifying the features of digital marketing o...