Buscador de Tesis y publicaciones académicas

Marketing Digital Marketing Digital en las Empresas

Sequeria, Yicel María · López Obando, Néstor Alexander · Blass Canda, Zeneyda

El presente trabajo se trata del marketing digital. El marketing digital u online es un tema muy amplio donde se realizan todas las acciones de estrategias publicitarias y comerciales que se ejecutan a través de los medios y canales de internet, las redes sociales, webs, blogs, plataformas, que están brindando facilida...

The role of cloud technologies in forming the digital marketing paradigm

Autoría no especificada

The essence and types of cloud technologies used in digital marketing have been considered. The role and significance of cloud technologies in digital marketing have been analyzed. The specifics of the use of cloud technologies in digital marketing have been considered through the types of cloud environment deployment...

PENERAPAN MANAJEMEN PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING STARTUP DI PRODI MPI UIN SULTAN MAULANA HASANUDDIN BANTEN

Nana Suryapermana

This research aims to fill this gap by exploring the factors that influence the application of digital marketing management in increasing the competitiveness of startups in the academic environment, as well as identifying existing challenges and opportunities. Using a qualitative approach and case study design, this re...

STRATEGI PENGEMBANGAN USAHA BATIK DI KAMPOENG JADOEL SEMARANG MELALUI DIGITAL MARKETING

null Munifah Munifah · null Edy Siswanto · null Hendri Rasmino · null Nindi Anggi Wardani · y 1 más

This community service aims to support the development of batik businesses in Kampoeng Jadoel, Semarang, through the implementation of digital marketing strategies. This activity is motivated by the challenges faced by batik MSMEs, such as limited market access, low digital literacy, and competition in the era of globa...

Marketing Transformations from Organizations to Crowds: A Theoretical Reading of Crowd Marketing as a Modern Perspective on Classical Marketing

Mohammad Mahmood Al-Mulla Hasan

Marketing has undergone a radical transformation due to the rapid development of digital communication technologies and the proliferation of social media platforms, reshaping the relationship between organizations and individuals. Consumers are no longer passive recipients but have become key players in content creatio...

Introducing Online Brand Communities

Wilson Ozuem · Michelle Willis

Análise do impacto da implementação de ferramentas de marketing digital em micro e pequenos empresas

Renato Novais

A Transformação Digital pode ser definida como uma nova forma das empresas pensarem, apoiada pelo uso de tecnologias. O programa Agentes Locais de Inovação (ALI) Transformação Digital busca fomentar essa filosofia junto a micro e pequenas empresas por todo o país. Diversas empresas são acompanhadas através de uma metod...

Nuove forme di testualità nel digital marketing

Cinzia Bianchi

L'articolo ripercorre il rapporto tra semiotica e le nuove forme di testualità, a partire dai primi studi sulla pubblicità fino alle strategie di analisi semiotica del marketing on life.

Dijital pazarlama faaliyetlerinin başarısının değerlendirilmesi için bir model önerisi ve kurumsal yazılım işletmesi örneği

Baz Aktaş, Neşe

Bu tezin amacı, çeşitli dijital pazarlama kanallarının etkinliğinin değerlendirilmesi amacıyla bir model sunmak ve klasik pazarlama başarı metrikleri ile dijital pazarlama metrikleri arasında anlamlı bir bütünlük sağlamaktır. Oluşturulan model işletmeden işletmeye pazarlama (B2B) yapan bir işletmenin dijital pazarlama...

SHIFTING GREEN MARKETING NARRATIVES: EDUCATION AND DIGITAL TECHNOLOGY BEFORE AND AFTER THE PANDEMIC

basuki, garry · Pratama, Febby

This data is taken from Scopus with the keywords green marketing, digital technology, and education before and after COVID-19