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The study explores the distinctive aspects of managing marketing processes in enterprises that have undergone relocation due to wartime disruptions and economic instability, with a focus on the transition of marketing departments to remote operations. It highlights the concept of business relocation and its influence o...
Elena Viktorovna Sviridova · Maria Vladimirovna Shendo
The article focuses on the fact that the rapid development of digital technologies, the emergence of new digital platforms, new functional software allow marketing processes to develop more actively as a field of activity and integrate e-commerce into the lives of customers in accordance with the increased demand for i...
9. Industry and infrastructureeconomics and businesssocial sciences
This Research introduce a study regarding digital marketing and its strategies directed to a digital platform on Youtube. The focus of the study is the Magazine Luiza case and her character, Magalu, the company's digital influencer. Many aspects related to the shift from traditional marketing to digital marketing are n...
media and communicationsDissertationsMarketing na Internetsocial sciences
Candrawati, Hari · Sapari, Delly · Seto, Tri Anggoro · Wahyudi, Eko · y 1 más
Technological advances lead to changes in human behavior in conducting interactions and transactions. Market activity is within the palm of a hand in the digital age. Businesses are turning to the online market by utilizing digital technology and the internet. This research aims to analyze the digital marketing strateg...
The purpose of this study is to analyze and design digital marketing system that can be used to increase revenue of the Junno cafe. At this moment the cafe product marketing system is still operate manually or only selling the product based on existing business places, therefore the café is less profitable. In order to...
O mercado imobiliário é um dos setores com mais peso da economia, onde o uso do marketing digital regista uma tendência crescente. Este tipo de marketing tem vindo a afirmar-se cada vez mais prioritário e relevante face ao marketing offline. Esta investigação visa compreender se a realização e execução de estratégias d...
Venda de imóveisProperty salesDigital marketingeconomics and business
AbstractThis research aims to examine the impact of artificial intelligence (AI) on the effectiveness ofe-marketing strategies in Saudi telecommunications companies, given the rapid digitaltransformation in the business sector. The study employed a descriptive-analytical approach,and the sample comprised 64 participant...
null Natalia Sari Pujiastuti · null Rafi Romadhoni · null Ahmad Dani · null Naila Intan Rahmabella · y 2 más
The rapid growth of digital technology has transformed marketing communication patterns across various business sectors, including the exotic reptile trade, particularly gecko businesses. Gecko entrepreneurs now leverage social media and instant messaging platforms specifically TikTok, Instagram, and WhatsApp as primar...
Nataliia Lagodiienko · Valerii Nemchenko · Artem Melnikov · Yevgen Nemchyninov · y 1 más
The article examines the functioning of managerial decision-making mechanisms on digital marketing platforms in the context of the digital transformation of the economy. The relevance of the research topic is determined by the growing role of data, big data analytics, artificial intelligence, and digital platforms in e...
Due to the growing capacity of modern technology to build brands through digital integration and social media networking, athletes have begun to create their own digital presence in efforts to reach a wider target audience. As such, entrepreneurs who develop integrated networks of traditional marketing and social media...
MarketingSport MarketingSocial networkingeconomics and business
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