Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

Digital Transformation and Ethical AI-Driven Marketing Strategies in Scaling Business Processes

Komal Gupta

Digital transformation has become a central driver of competitive advantage in modern business environments, particularly through the integration of artificial intelligence in marketing processes. Organizations increasingly rely on AI-driven tools for customer segmentation, predictive analytics, personalization, and au...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.0000.ic-aircm-t3-2026.1632

Leer el documento

Artículo 2023 Acceso abierto Revisado por pares

Implementation Of Digital Marketing as An Effort to Increase Sales for MSMEs In the City of Bandar Lampung in The New Normal

Saepudin SAEPUDIN · Fuad AZKA · Muhammad Glenn YUNIFER

Purpose:Since the World Health Organization (WHO implemented the Coronavirus as a global pandemic, with case data in Indonesia as of June 29, 2020, with the number of confirmed cases reaching 55,092 people, it had a major impact on various sectors, one of which is the economic sector, especially MSME businesses. This s...

economics and business social sciences 3. Good health

• PT Keberlanjutan Strategis Indonesia
• DOI: 10.38142/jebd.v1i2.44

Leer el documento

Artículo 2023 Acceso abierto Revisado por pares 3 citas

COMPARATIVE ANALYSIS OF BIBLIOMETRIC DATA SOURCES OF EMPIRICAL STUDIES IN THE CONTEXT OF TRADITIONAL, DIGITAL AND PHYGITAL MARKETING

Zübeyir ÇELİK · Osman ÖZDEMİR · Mehmet SAĞLAM · Aypar USLU

The aim of this study is to evaluate and comparatively examine the latest developments of empirical consumer behavior research in the field of marketing, covering the period 1960-1979 (traditional marketing) 1980-2006 (digital marketing) 2007-2021 (phygital marketing). Within the scope of the study, empirical studies i...

Bibliyometrik Veri Comparative Analysis 9. Industry and infrastructure social sciences

• M.U. Iktisadi ve Idari Bilimler Dergisi
• Turkey
• DOI: 10.14780/muiibd.1388980

Leer el documento

Artículo 2024 Acceso abierto Revisado por pares 27 citas

Artificial Intelligence in Digital Marketing Within the Framework of Sustainable Management

Gündüzyeli, Bora · GPA-2607-2022 · Sistemleri, Yönetim Bilişim

Artificial Intelligence (AI) is not only revolutionizing digital marketing through personalized customer experiences and optimized advertising strategies, but it is also contributing to sustainability initiatives. As AI reshapes digital marketing, its impact on sustainability is becoming increasingly significant. This...

Sustainability Digital marketing Marketing strategies Artificial Intelligence

• MDPI AG
• Turkey
• English
• DOI: 10.3390/su162310511

Leer el documento

Tesis de maestría 2022 Acceso abierto

Práticas de Marketing Digital: Relatório de Estágio na Empresa Samsys

Fonseca, Andreia Sofia da Silva

No âmbito do ciclo de estudos do Mestrado em Marketing Digital, foi elaborado o presente relatório que tem por objetivo descrever as inúmeras atividades realizadas ao longo do estágio curricular. Este estágio decorreu na empresa Samsys e teve a duração de 3 meses (400 horas), estando compreendido entre o período de 2/1...

Publicidade Online SEO Social media 4. Education

• Portugal
• Portuguese

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares

Green Marketing Strategy for Gaining Sustainable Competitive Advantage in Industry 4.0: Evidence from the Energy Sector

null Ezrawati Nunut Nababan · null Yodi Ibrahim · null Judith Tagal Gallena Sinaga · null Harman Malau

This research is driven by global pressures on sustainability and the urgent need for clean energy transitions in the industrial sector, particularly in energy, during the Industry 4.0 era. Digital transformation and green marketing strategies are vital to improving operational efficiency, fostering environmentally fri...

economics and business social sciences

• Alqalam Institute
• DOI: 10.61987/jemr.v5i3.2147

Leer el documento

Artículo 2024 Acceso abierto Revisado por pares

Pemanfaatan Teknologi Digital Marketing untuk Meningkatkan Penjualan Produk Disabilitas Tuna Netra di SKH Islam Terpadu Yarfin Tangerang Selatan

Zulkipli Zulkipli · Rahes Restu Sadewarahes · Kakan Kandarsah · Sandy Maulana Andryano · y 1 más

Pemanfaatan teknologi digital marketing merupakan peluang strategis dalam meningkatkan pemasaran produk, termasuk produk yang dihasilkan oleh penyandang disabilitas tunanetra. Program pengabdian kepada masyarakat ini dilaksanakan di Sekolah Khusus Islam Terpadu (SKH IT) Yarfin, Tangerang Selatan, dengan tujuan meningka...

social sciences education

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/jh.v4i6.1919

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares

ENTREPRENEURIAL CULTURE, INNOVATION, AND DIGITAL MARKETING CAPABILITY IN MSMEs’ SUSTAINABLE COMPETITIVE PERFORMANCE

Eriyani Eriyani · Inaya Sari Melati · Lola Kurnia Pitaloka · null Rusdarti

Micro, small, and medium enterprises (MSMEs) require complementary organizational and digital capabilities to maintain competitiveness in increasingly dynamic markets. This study examines the effects of entrepreneurial culture and innovation on sustainable competitive performance and evaluates the direct and moderating...

• CV. Totus Tuus
• DOI: 10.59397/edu.v4i2.165

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

Research on the Relationship between Digital Marketing Strategies for the Ceramic Cultural Industry and Business Operational Efficiency

null Yegen Ouyang

As a cultural industry rooted in the Chinese nation's long history and unique artistic heritage, the ceramic cultural industry faces both significant challenges and immense market opportunities in the context of the global digital economy. This paper conducts an empirical analysis using three models—DEA, MPPI, and the...

economics and business social sciences

• Cerebration Science Publishing Co., Limited
• DOI: 10.70917/ijcisim-2025-0321

Leer el documento

Artículo 2024 Revisado por pares

Pengaruh Digital Marketing dan Brand Awareness terhadap Keputusan Pembelian

Saputro, Yohanes Kurniawan · Gulo, Kelfin Wisman

Dalam era digital saat ini, kemajuan teknologi telah menjadi bagian tak terpisahkan dari kehidupan manusia, memberikan manfaat positif dan kemudahan yang signifikan. Seiring dengan hal tersebut, jumlah pengguna aktif media sosial di Indonesia terus meningkat, menurut data dari KEMP (2022), mencapai 191 juta orang pada...

Brand Awareness Keputusan Pembelian economics and business social sciences

• Universitas Pamulang
• English

Ver ficha