Buscador de Tesis y publicaciones académicas

Digital Marketing and Entrepreneurship Development: A Special Reference to Maharashtra

Anuradha Bansi Walke · Dr. Parag Kadam

The rise of digital marketing has played a transformative role in entrepreneurship development in Maharashtra. By leveraging online platforms, businesses can expand their market reach, enhance customer engagement, and drive revenue growth. The state has witnessed a surge in e-commerce, performance marketing, influencer...

Influence of Digital Marketing on Hospital and Patient Loyalty in Makassar Hospital

Nurfardiansyah Burhanuddin · Darmawansyah Darmawansyah · Syahrir A Pasinringi · Ridwan Amiruddin · y 1 más

Background: Competition in the industry is becoming more strict, demanding, and sick. In order to adopt effective marketing strategies, patients’ loyalty needs to be maintained. Digital marketing is becoming one of the main solutions in improving the patients’ experience as the direct contributors to patient loyalty. O...

The effects of digital marketing tools on intermediaries` satisfaction in Turkish marine insurance market

Kirazli, Tahir

Marketing has always been one of the most important functions of businesses. In today's world, it is inevitable that marketing has a strong connection with digital as the lives of people are getting digital day by day. Hence, marketing in digital, digital marketing in other words, is a new and rising concept of marketi...

Dynamic Ai Marketing Capabilities: A Multilevel Analysis of Organizational Sensing, Seizing, Andtransforming in Digital Marketing Transformation

Roger Halaby

Dimensión Marketing Directo, S.L.

Dimensión Marketing Directo (Donostia-San Sebastián)

Hyper-relevance in Digital Marketing

Aron Darmody · Alexander Dorohoi · Detlev Zwick

Digital dashboards

Autoría no especificada

TRANSFORMASI PHYGITAL MARKETING PADA UMKM MAKANAN CEPAT SAJI GUNA MENINGKATKAN OMZET PASCA PANDEMI

Young, Calvin · Wulandari, Sri Hariani Eko · Wardhanie, Ayouvi Poerna

Penelitian tentang eBusiness (bisnis elektronik) berupa penggunaan teknologi digital untuk mengelola dan mengembangkan bisnis secara online terus berkembang. Salah satu trend terbaru penelitian di bidang ebusiness adalah dikembangkannya metode physical dan digital pada bidang pemasaran sebagai solusi tantangan ketidakp...

The Algorithmic Persuader: Ethical Challenges in AI-Powered Behavioral Manipulation in Digital Marketing

Choudhary, Mrinalini

Abstract: Artificial intelligence (AI) has substantially transformed the digital marketing landscape. Marketers continue to rely on advanced algorithms and data-driven insights to create effective marketing campaigns. Future trends indicate that marketers will rely increasingly on Generative AI and AI integration (What...

Developing a Digital Marketing Model to Improve Gen Z Purchase Decisions for Fashion Products in Bali

I Gusti Ayu Ketut Giantari · Tjok Gde Raka Sukawati · Ni Luh Sari Widhiyani · Diah Yulisetiarini · y 3 más

The rapid development of digital technology and dynamic changes in fashion trends influence consumer purchasing behavior, particularly among Generation Z (Gen Z) in Bali. In this context, the implementation of digital marketing by fashion MSMEs and the shopping experience (experiential marketing) are important factors...