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IMPLIKASI DIGITAL MARKETING UNTUK KEUNGGULAN BERSAING UMKM BIDANG KONVEKSI DI KOTA TASIKMALAYA DI ERA ENDEMI

Gian Riksa Wibawa · Hary Firmansyah · Titin Patimah · Luviany Kastury · y 3 más

ABSTRACTThis research aims to gain knowledge about the implications of digital marketing for the competitive advantage of MSMEs in the convection sector in Tasikmalaya City in the endemic era. This research is qualitative research with a qualitative descriptive approach. The data collection techniques were observation,...

EXPLOITING THE POTENTIAL OF DIGITAL MEDIA CHANNELS

Saikkonen, Riku

Tämän tutkimuksen tarkoitus oli määritellä ne digitaalisen markkinointiviestinnän kanavat jotka tavoittavat kohdeyleisön tehoikkaimmin ja kuinka näitä kanavia tulisi hyödyntää Solinterships OY:n toimesta. Tutkimusmenetelmä on tapaustutkimus ja tutkimusote on kvalitatiivinen. Teoriaosuus keskittyy digitaaliseen markkino...

Establecimiento de la estrategia digital y mercadeo de contenidos en la empresa Proquilab LTDA

Villa Martínez, Alvaro

La presente investigación muestra la formulación de la estrategia digital y de mercadeo de contenidos adecuadas para Proquilab Ltda que le permita posicionarse y generar exposición en el nuevo entorno de negocios dado el crecimiento del mundo Digital, identificando e implementando las Herramientas de Marketing Digital...

Effect of adoption intensity on rate of returns to capital invested in digital marketing of food commodity in Imo State

Anyanwu, A.U.T. · Ben-Chendo, G.N. · Nwosu, F.O. · Anyiam, K.H. · y 1 más

The study examined the effect of adoption intensity on the rate of return to capital invested in digital marketing of food commodity in Imo State. The specific objectives were to describe the socio-economic characteristics of digital food commodity marketers, identify digital marketing techniques used, determine their...

Islamic Elementary School Marketing Model in Pekanbaru: The Impact of Digitalization of Education

Sakban Sakban · Muhammad Lisman · Susi Marni · Wismanto Wismanto

Elementary Schools play a strategic role in educating Human Resources (HR). Therefore, proper governance is the keyword for sustainability for Institutions, both State and Private. The emergence of the era of disruption is a test of every governance of educational and non-educational institutions. Adaptation to technol...

Social media marketing: A bibliometric study in digital marketing literatures.

Karry Kailin Hsu · Wei-Hsi Hung

Tokyo Games and Omni-channel Marketing

Sardar Mohammadi · Seyyed Iman Ghaffarisadr · Mike Rayner

Marketing Strategies for the Digital World: A Case Study of Malayalam News Channels in Kerala

Christy Abraham

Traditional marketing strategies cannot satisfy the ever-growing demand of today’s consumers, and it necessitates the importance of the digital world. The fast-growing digital technologies and consumer inclination towards social media platforms enhanced the relevance and urgency of digital marketing strategy implementa...

PENGUATAN DIGITAL MARKETING UNTUK MEMPERLUAS PASAR DAN DAYA SAING KELOMPOK WANITA TANI DI DESA SIDOMULYO PUNCU

Wasito Wasito · Fuji Lestari Fuji

Digital marketing merupakan kegiatan promosi dan pencarian pasar melalui media digital secara online dengan memanfaatkan berbagai sarana misalnya Instagram. Salah satu permasalahan yang membuat daya saing UMKM masih rendah adalah terbatasnya kemampuan para pelaku usaha dalam melakukan pemasaran Kegiatan pengabdian pada...

Social-Media-Marketing – Ein echter Alleskönner

Stefanie Eckart