Buscador de Tesis y publicaciones académicas

O contributo da Gestão de Informação e do Conhecimento para o sucesso do Marketing Digital

Marta Sofia Guerreiro Fonseca

O presente trabalho tem o objetivo de entender o impacto da Gestão da informação e do Conhecimento para o sucesso do Marketing Digital. Para os efeitos realizou-se um estudo de caso, na empresa Sonae, no projeto Á Roda da Alimentação, com o objetivo de recolha de informação para a construção de um modelo de GI e GC que...

Digital Marketing für Bäckerbetriebe

Thomas Angerer · Johannes Eigner

O marketing digital e a decisão de compra do consumidor: estudo de caso aplicado a Barcelos.

Amorim, -5678!#8978!17:;

De acordo com estudos feitos anteriormente, a comunicação e os meios digitais têm uma importância crescente na sociedade e na dinamização do turismo. No que se refere à utilização do marketing digital por parte do turismo, essa importância é acrescida, pois, na maioria das vezes é através do marketing digital que é pos...

Digital Marketing : Impact of digital marketing in food business

Gurung, Prasant

The purpose of this thesis project was to analyze the impact of current digital marketing trend on food and restaurant business. The study was done in co-ordination with S & K Foods Oy where the owner himself has answered the interview questions. The qualitative method of research interview was used to analyze the outc...

Setting the future of digital and social media marketing research: Perspectives and research propositions

Dwivedi, Yogesh K. · Ismagilova, Elvira · Hughes, D. Laurie · Carlson, Jamie · y 15 más

<p>The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from...

Strategi Community Marketing dalam Membangun Brand Loyalty Somethinc di TikTok Shop

null Erwin Permana · null Septia Nur Isnaeni Furdaus · null Arizal Putra Pratama

The development of digital marketing has contributed to strengthening the business ecosystem. Digital marketing not only transforms traditional offline marketing into online marketing but also reshapes the marketing ecosystem itself. Communities that once gathered in physical spaces now connect virtually through digita...

Digital Marketing Management: Optimizing Social Media and Online Advertising for Business

Nany Librianty · Aryadi Aryadi · Rizqon Jamil Farhas · Fahmi Iqbal Firmananda · y 1 más

Digital marketing management is becoming an essential component of modern business strategies, especially for small businesses looking to expand their reach and increase customer engagement. Social media and online advertising offer businesses a great opportunity to strengthen their digital presence, but there are stil...

Optimization of Digital Marketing Strategies to Increase Revenue from The Tourism Sector in Kota Pari Village

Ritonga, Husni Muharram · Daulay, Muhammad Toyib · Erwansyah, Erwansyah · Mukti, Jihan Tri

Kota Pari Village, PantaiCermin District, SerdangBedagai Regency, was the focus of this research because its residents saw a need to promote its tourist attractions online. The term "digital marketing" refers to the usage of digital tools by the majority of an organization's marketing team. To increase marketing and re...

Relatório de estágio em agência de marketing digital : Labelium Portugal

Alverca, Andreia Alexandra Barreirinhas

À medida que os consumidores são impulsionados pelos avanços tecnológicos a migrarem para os canais digitais, as empresas, por consequência, são obrigadas a adaptar as suas estratégias para se manterem competitivas e irem de encontro com os novos comportamentos e formas de consumir. Por essa razão optei pela participaç...

Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing

Hosein Zamani · Abdullah Naami · Karim Hamdi

ObjectiveContent marketing is one of the newest marketing strategies that attracts and retains customers by producing valuable, relevant, and credible content. This study aims to design a content marketing model to increase purchase intention in digital marketing. MethodologyFrom a philosophical point of view, this stu...