Buscador de Tesis y publicaciones académicas

The Effect of Digital Marketing and Lifestyle Towards the Users Decision on Mobile Learning (Ruang Guru) in the Industry 4.0

Basmantra, I. N. (Ida) · Widhiasthini, N. W. (Ni) · Purwita, I. A. (Ida)

This research aimed to determine the effect of Digital Marketing and Lifestyle on the decision of users of Mobile Learning (Ruang Guru) in industry 4.0. It was conducted in quantitative research design in which the data source was secondary data in the form of Ruang Guru user data. The data were collected through a que...

Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing

Hosein Zamani · Abdullah Naami · Karim Hamdi

ObjectiveContent marketing is one of the newest marketing strategies that attracts and retains customers by producing valuable, relevant, and credible content. This study aims to design a content marketing model to increase purchase intention in digital marketing. MethodologyFrom a philosophical point of view, this stu...

Social Media Branding Pada Produk UMKM Bumay Kacbaw Jaya Sebagai Upaya Sosialisasi Pemasaran Digital Bagi Pelaku Usaha Mikro Kecil Dan Menengah (UMKM)

null Ani Setiowati

Micro, Small and Medium Enterprises (MSMEs) play a crucial role in developing and advancing the national economy. One step that can be taken to improve MSME marketing is through implementing a digital marketing strategy. UMKM Bumay Kacbaw Jaya, which is located on Jl. Kalikepiting Jaya IX No.8, Surabaya, East Java, is...

Artificial intelligence in the context of digital marketing communication

Bormane, Santa · Blaus, Egita

The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhanc...

Content marketing:

Linchi Kwok

Establishing the Minimum Media Time Sample Required to Obtain Reliable Estimates of Children’s Digital Media Food Marketing Exposures

Nicholson, Emily · Kelly, Bridget

The ubiquitous nature of food marketing on digital media likely has a profound effect on children's food preferences and intake. Monitoring children's exposure to digital marketing is necessary to raise awareness of the issue, inform policy development, and evaluate policy implementation and effect.This study aimed to...

The Effect of Digital Marketing and Personal Selling on Consumer Purchase Decisions in Beauty Products

Ade Kurniawati · Junita Lubis · M. Ali Al-Ihsan

MS.GLOW beauty products is a business engaged in the beauty or skincare section, in marketing MS.GLOW products using digital marketing and personal selling to make consumer purchasing decisions. And the purpose of this research is: (1) to find out whether digital marketing influences purchasing decisions; (2) to find o...

IMPLEMENTASI DIGITAL MARKETING PADA BUMDES MEKAR SEJAHTERA DENGAN CRITICAL SUCCESS FAKTOR DAN VALUE CHAIN

Reza, Reza kurnia lesmana · Suendri

The implementation of Digital Marketing in Village-Owned Enterprises (BUMDes) Mekar Sejahtera aims to improve marketing performance and business competitiveness through the implementation of Critical Success Factors (CSF) and Value Chain. The study identifies and analyzes the key elements that influence the successful...

Digital Marketing As a Tool For Positioning the Artesanias Armev Company in Digital Media in the Canton Riobamba

Diego Enrique Hurtado Bermeo · Joshue Alexander Rodríguez Bustos · Luz Cevallos Encalada

This study was conducted to establish strategies based on a digital marketing plan to position the company ARMEV in the canton Riobamba since only 25% of consumers recognize the company. For this purpose, the company has developed a research with scientific rigor using deductive, systemic, and synthetic methods from a...

Utilization of Instagram in Increasing Marketing Productivity of Bitata Food MSMEs

Hamdani M. Syam · Maini Sartika · null Ghaitsa Al-Zahira Zulvita

This study analyzed the proper digital marketing communication via Instagram in increasing marketing productivity, the aim to explain the marketing communication strategy on Instagram using the Yin case study method on Bitata Food MSMEs for 90 days (September-November 2023 period) by applying The Circular Model of Some...