Buscador de Tesis y publicaciones académicas

Impact Of Marketing Events On Customer Satisfaction Mediated By Digital Marketing And Moderate Green Marketing On MSMEs In Banyumas District

null Antonius Ary Setyawan · null Bobby Wiryawan Saputra

With the help of digital marketing and green marketing, the purpose of this study is to investigate the influence that marketing events have on customer satisfaction in micro, small, and medium-sized enterprises (MSMEs) located in the Banyumas Regency. The method of sampling is known as simple random sampling. This is...

Replicating the atmosphere of a gift shop into the digital space : what makes good TikTok marketing good?

Käyhkö, Isabel

This thesis was commissioned by a gift & design shop in Amsterdam called By Popular Demand. By Popular Demand wanted to have a TikTok account of their own, accompanied with successful content to gain visibility in younger customer groups. The objective was to create successful marketing content for the business while f...

“BATIK” BUSINESS PRODUCTS AMONG BEFORE AND AFTER USING A DIGITAL MARKETING SYSTEM

Diana Ambarwati · Umi Nadhiroh

The purpose of this research is to analyze which batik business groups experienced the highest increase in competitiveness and product sales results and how to increase competitiveness and product sales results among before and after using a digital marketing system at one of the batik entrepreneurs. This research uses...

Pengaruh Digital Marketing dan Service Quality terhadap Keputusan Pembelian Indihome pada PT Telkom Jakarta Barat

Septiani, Anggi · Septiani, Fauziah

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan service quality terhadap keputusan pembelian indihome pada PT Telkom Jakarta barat. Jenis penelitian ini adalah kuantitatif sebanyak 100 responden. Penelitian ini menggunakan metode analisis kuantitatif, yaitu menggunakan analisis data secara mend...

Journal of Marketing Education: Special Issue Call for Papers: Digital Disruption in Marketing

Autoría no especificada

AI-Driven Marketing Strategies in the Digital Era

Jash Khatri · Hamed Taherdoost

Digital Marketing — Ethical considerations in the marketing of e-health products

Ashish Chandra · Andrew Sikula · David P Paul

The Impact of the Digital Economy on the High-Quality Development of Green Marketing in China's Manufacturing Industry: Applications of the Spatial Durbin Model

Li, Jing · Shen, Yan · Sun, Lili · Sun, Tao

The digital economy provides China's manufacturing industry with a pathway to establish new national competitive advantages and is an essential driving force for the high-quality advancement of green marketing. Utilizing data from 30 Chinese provinces from 2013 to 2022, this study employs the spatial Durbin model to in...

Pengaruh Digital Marketing, Harga, Kualitas Produk, Dengan Kepuasan Sebagai Moderasi Keputusan Pembelian Pada Fore Coffe Di Balikpapan

Nikolas Heru Marsianto · Dodi Saputra · Farista Cahya Andrianto · Andika Benu · y 1 más

This study examines the effects of digital marketing, price, and product quality on purchasing decisions at Fore Coffee in Balikpapan, with customer satisfaction acting as a moderating variable. The rapid growth of the modern coffee industry has encouraged businesses to adopt effective digital marketing strategies, com...

Impacto de Marketing digital na NERC e a sua envolvente

Carvalho, Geordias da Graça Ananias de

O conceito de marketing digital resume-se ao uso prático e abrangente da internet, tendo em considerações as ferramentas de marketing, de forma a alcançar o maior sucesso nos negócios. Em relação ao contexto em que vivemos, o marketing digital tem-se tornado em uma ferramenta central nas implementações de estratégia de...