Buscador de Tesis y publicaciones académicas

Metrics in digital marketing of trade enterprises

Vasyl Blyzniuk

Aim of the article. The purpose of the article is to identify metrics that are relevant to digital marketing, in particular, in the activities of trade enterprises. Description of certain metrics, their detailing and systematization. Analyses results. A study on the metrics of digital marketing in the activities of tra...

Tourism Marketing, Communication & Education: Digital Marketing, Social Media & Influencer Strategy

B Safiq Mohideen · R Abarna

The tourism sector has experienced a major revolution due to the fast uptake of digital marketing, social networking sites, and influencer marketing techniques. The digital tools have also transformed tourism marketing communication in a great way because they allow interactive communication, personalised message, and...

PELATIHAN PENGELOLAAN DIGITAL MARKETING PADA KOMUNITAS SINKAPRENUER DI KOTA SINGKAWANG

Yohanes Gala Araftake Blikololong · Kasnur Saputra · Syska Gloria · Legawa Tegar Ramadhan · y 1 más

Abstract: Digital marketing is a form of marketing that utilizes digital platforms and internet technology to promote products and services to a wider audience. In the increasingly developing digital era, digital marketing has become an important component in business strategy because it can increase reach, cost effici...

Research Tendency of Digital Marketing in the Period Of 2011 – 2022: a Bibliometric Analysis

Gatot Wijayanto · Arwinence Pramadewi · Indri Yovita · null Jushermi · y 2 más

Digital marketing considered as an alternative of marketing strategies in the digital era since the technology has developed rapidly. This study aims to present a bibliographic as well as a bibliometric review regarding to the emerging tendency of digital marketing. A bibliometric analysis used to conduct this research...

The Effect of Digital Marketing Literacy and Digital Marketing Strategy on Customer Satisfaction and Its Implications for Customer Loyalty.

Fathorrahman Fathorrahman · Ummy Wahyuni · Zainurrafiqi Zainurrafiqi

This study aims to analyze the influence of digital marketing literacy and strategies on beauty products in Pamekasan Regency. The sample used in this study involved 190 beauty product consumers. A quantitative approach was applied using the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method....

Digital and social media marketing strategy

Ivan Stoychev

The key elements of the digital marketing strategy are represented by the Buyer Persona Spring, and are objectives, channels, content, data and the buyer persona. The key decisions made to formulate the digital marketing strategy can be summarized in the Buyer Persona Spring table. Monitoring is the process of tracking...

B-to-C Digital Marketing Plan for ONAR Studios

Juvonen, Mirjam

Traditional marketing methods are losing their impact in this continuously more digital world. Most customers are online and businesses need to be there, too. Through a creative plan for digital marketing, businesses can gain an advantage over their competitors, which is highly needed especially in the extremely compet...

Digital Marketing Strategy Research On Sport Brands: Case Of Lining And Xtep, China

Xiang, H. (Hao) · Darodjat, T. A. (Tubagus)

The purpose of this project is to determine the impact of digital marketing on Chinese sports brands through a case study of the integration and comparison of two Chinese sports brands-Lining and Xtep. Provide reference for these two brands to better use digital marketing. This is mainly by showing the digital marketin...

Digital Transformation and Environmental Sustainability: Environmentally Friendly Digital Marketing Solutions

Ali Gülbaşı

This study examines the impact of digital transformation on environmental sustainability from a digital marketing perspective and explores green digital marketing solutions. Digital transformation plays a strategic role in achieving environmental sustainability goals while reshaping the business models and marketing pr...

Metrics and analytics

Alan Charlesworth