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The landscape of digital marketing is undergoing a transformative shift, and this research investigates the pivotal role of women in driving innovation and shaping the future of this dynamic field. Drawing upon existing literature and empirical data, this study examines the impact of women's participation, leadership,...
5. Gender equality9. Industry and infrastructureeconomics and businesssocial sciences
This study investigates the strategic role of digital marketing in fostering sustainable supply chain innovation and improving market performance within the context of Saudi Arabia. Drawing on the Resource-Based View and dynamic capabilities theory, the research conceptualizes digital marketing not solely as a communic...
The digital marketing mix in songket businesses has become a focus in various previous studies; however, research that specifically discusses the optimization of the 7P digital marketing mix in increasing sales at the Songket AINA Silungkang business remains limited. This study aims to analyze the implementation of the...
The COVID-19 pandemic has severely devitalized the wheels of the global economy. As a part of the global economy, Bangladesh has also faced the debilitating effects of a worldwide economic shutdown. Financial, trade and commerce, economic, banking, agricultural, and industrial – all the prolific sectors seem to be heav...
2. Zero hungereconomics and businesssocial sciences1. No poverty
Na presente dissertação se discute o uso do marketing digital para promoção do turismo em Portugal, em seu discorrer, o texto apresenta importantes compreensões a respeito do crescente aumento de turistas que procuram como Portugal como seu destino. Nesse sentido, cabe destacar que o marketing digital, com todas as sua...
MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADECOMUNICAÇÃOTOURISMeconomics and business
In today's digital era, marketing trends are evolving along with increasingly sophisticated technological changes. Digital marketing comes as a new innovation where the marketing process of a product or service can be done through digital or internet. Digital marketing provides opportunities for businesses of various s...
2. Zero hunger9. Industry and infrastructure1. No poverty12. Responsible consumption
This paper offers some views on cutting-edge and futuristic tendencies in on-line shopping and digital advertising and marketing. This paper is based on secondary facts. The contents are based totally on latest research studies and on what is going on in the enterprise global. In the look at, it's been observed that on...
The study sought to ascertain how digital marketing and tourist attractions affect visitor interest in Morotai Island Regency's tourist attractions in North Maluku Province. A quantitative methodology was employed, utilizing primary data as the source. The method of data collection involved using questionnaires that we...
This study aims to determine the effect of digital marketing on purchasing decisions with brand image as a mediating variable in MSMEs in Purwokerto. This study departs from the research gap in previous studies, which had differing results. This study is a quantitative study whose primary data was obtained through the...
null Imran Ilyas · null Satrio Bimo Saputro · null Indra Bastian Tahir · null Muhammad Isa Alamsyahbana · y 8 más
This community service program aimed to improve the competitiveness of the UMKM Kopi Kuda Berkait in Sebong Pereh Village through packaging innovation and digital marketing education for local UMKM. The innovation involved designing modern, hygienic, and functional packaging to enhance the product's appeal and strength...
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