Buscador de Tesis y publicaciones académicas

Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic

Rahman, Fadali · Sudarmiatin, Sudarmiatin · Hermawan, Agus

Digitalization is a process of moving a business model that was originally used manually toward digital. While digital marketing or digital marketing is a form of business promoting and marketing a brand or brands using digital media such as the internet. The purpose of this study was to find out the use of digital mar...

Penerapan Digital Marketing Untuk Usaha Mikro Kecil Menengah (UMKM) Pada Sari Fashion

null Silvyani

Pada era digitalisasi ini dapat memudahkan segala kegiatan, terutama dalam transaski jual dan beli. Masa pasca pandemi membuat masyarakat sudah mulai terbiasa sedikit demi sedikit dengan digitalisasi. Kemudahan masyarakat untuk membuka usaha juga sangat mudah. Perkembangan jumlah Usaha Mikro Kecil dan Mengengah (UMKM)...

Merancang Konten Instagram Ads Sebagai Solusi Pemasaran Digital Pada Indibiz PT Telkom

Sampurno Wibowo · Imelda Paranata Nusopa

The development of information and communication technology has bought significant impacts in various aspects of human life, including in terms of connectivity and access to information. The utilization of internet-based digital technology for marketing products or services to consumers is growing, one of which is thro...

Έξυπνο marketing: αξιοποιώντας την τεχνητή νοημοσύνη για επιτυχία στο e-commerce της μόδας

KOUMANTAREA KONSTANTINA

Ο ψηφιακός κόσμος είναι η κύρια αρένα για τις επιχειρήσεις, ειδικά στον ηλεκτρονικό εμπόριο, λόγω της συνεχούς εξέλιξης των τεχνολογιών και της αυξανόμενης παρουσίας στο διαδίκτυο. Αυτή η εργασία παρουσιάζει μια ολοκληρωμένη ματιά στον ψηφιακό κόσμο του μάρκετινγκ, με εστίαση στον ηλεκτρονικό εμπόριο, αναδεικνύοντας τη...

Impact of digital marketing in tourism industry: A data driven marketing analytics approach.

Maksud Obitovich Kurolov · Sanjar Sobirjonov · Akbar Jumayev

CRITICAL APPRAISAL OF GLOBAL MARKETING AND ONLINE BUSINESS PRACTICES OF MATTEL INC. MODULE TITLE: GLOBAL MARKETING ANG DIGITAL BUSINESS

Sayyed Thangal

Optimizing Social Media and Paid Advertising in Digital Marketing Strategy to Increase Branding and Customer Engagement PT. KB Valbury Sekuritas

Pijar Elsanti Surya Bening · Raden Roro Ratna Roostika

This study examines the effectiveness of digital marketing strategies in enhancing branding and customer engagement at PT KB Valbury Sekuritas. Using a qualitative approach with interviews, observation, and documentation, this research analyzes the company's digital marketing strategy implementation through social medi...

Pengaruh Digital Marketing dan Kualitas Produk Terhadap Minat Beli Konsumen Produk Makanan Pada UMKM Kota Bima

null Ayu Puryanti · null Sri Ernawati · null Julaiha Julaiha

This study aims to analyze the influence of digital marketing and product quality on consumer buying interest in food products produced by MSMEs in Bima City. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 200 respondents who are consumers of f...

Pengaruh Digital Marketing dan Orientasi Pasar terhadap Kinerja Pemasaran Dimediasi oleh Inovasi Produk pada Usaha Mikro di Sidoarjo

Aisya Ayuni Astutik · Muhafidhah Novie

Peningkatan kinerja pemasaran usaha mikro tidak selalu dipengaruhi secara langsung oleh penerapan digital marketing maupun orientasi pasar. Penelitian ini menguji hubungan kedua variabel tersebut dengan mempertimbangkan peran inovasi produk selaku unsur mediator pada usaha mikro di Kabupaten Sidoarjo. Penelitian dilaku...

Digital marketing and it’s impact on the buying behaviour of the consumers

Simran Kaur · R.K. Tailor

In this highly competitive and innovation progression market the use of web has increased unexceptionally which have forced the market to move from traditional old form to new digital marketing. The recent expansion and advancement of web use or commitment of buyer and sellers have increased as the result of which cons...