Buscador de Tesis y publicaciones académicas

Meningkatkan Hasil Produk Olahan Gula Merah Melalui Coaching Clinic Digital Marketing di Kecamatan Kalipucang Kabupaten Pangandaran

Elan Rusnendar · Irfan Achmad Musadat

Penelitian ini bertujuan untuk meningkatkan hasil produk olahan gula merah melalui pelaksanaan program Coaching Clinic Digital Marketing di Kecamatan Kalipucang, Kabupaten Pangandaran. Program ini difokuskan pada pemberdayaan pelaku UMKM di wilayah pedesaan yang memiliki potensi besar dalam pengolahan produk lokal, khu...

Peran Pemasaran Digital di Kelurahan Pesantren Kecamatan Mijen Sermarang

null Sulistiyani · null Amsar · null Muchayatin · null Camilius · y 1 más

This community service is carried out with the aim of improving marketing skills in using social media or internet media in the Pesantren sub-district community, Mijen district, Semarang. Digital marketing has become crucial for business actors in the digital era, especially small and medium enterprises (SMEs) who want...

Pelatihan Digital Marketing dan Perencanaan Keuangan Syariah Pada Anggota Nasyiatul Aisyiyah Ponorogo

Nugraheni Fitroh Rezqi S · Fatkhur Rohman Albanjari

Background: Rendahnya literasi keuangan syariah dan keterampilan digital marketing masih menjadi kendala utama bagi perempuan pelaku UMKM, termasuk anggota Nasyiatul Aisyiyah Cabang Siman, Ponorogo. Program ini bertujuan meningkatkan pemahaman keuangan syariah dan kemampuan pemasaran digital anggota agar lebih mandiri...

International Marketing Strategies for SMEs in the Digital World

Divrik, Bahar

Digital technologies have totally changed the business world and Small and Medium Enterprises (SMEs) have truly been affected by this change. SMEs, which are the main actors of the world economy as they are main providers of production, employment, and foreign currency. Before the introduction of digital tools, SMEs we...

Digital Marketing Strategies for Hotels in Medan: Facing the Economic Challenges of 2025

Yosua Parhorasan Manullang

The hospitality industry in Medan, Indonesia, faces significant challenges due to economic uncertainty, fluctuating consumer behavior, and increasing competition. This study examines the impact of digital marketing strategies on hotel performance, with a particular focus on Hotel Aryaduta Medan. The research investigat...

PEMANFAATAN DIGITAL MARKETlNG SYRUP JAHE MERAH DANGAU DATUK DI KOTA BENGKULU

Jusuf Wahyudi · Yanto Efendi · Yesi Indian Ariska · Nirta Vera Yustanti · y 1 más

Perkembangan tekhnologi beriringan dengan kemajuan ilmu pengetahuan,berdampak pada pergeseran pemasaran yang dilakukan dari yang konvensional ke digital marketing. Dangau Datuk yang merupakan salah satu UMKM yang salah satu produk yang dihasilkan adalah Syrup Jahe Merah, selama ini produk ini pemasaranya masih terbatas...

Early Adoption of Innovative Media into Digital Marketing Strategies: An Abstract

Kelley Cours Anderson · Kerry T. Manis

Digitalni marketing u turizmu

Lončarić, Lara

Razvoj Interneta doveo je do promjena u poslovanju pa se tako i pojavila potreba za digitalnim marketingom. Digitalni marketing postiže marketinške ciljeve pomoću Interneta i drugih tehnologija (e-pošta, web stranice) u kombinaciji s tradicionalnim medijima (TV, izravna pošta), a glavni oblici su SMS, televizija, radio...

Communication and digital marketing

Arsova, Monika

In an era of rapid digital transformation, communication and digital marketing have become inseparable components of modern business strategy. The shift from traditional, one-way communication toward interactive, data-driven, and customer-centric engagement has fundamentally changed how organizations build relationship...

THE ROLE OF TECHNOLOGY IN THE MODERN MARKETING ENVIRONMENT: TRENDS AND RESEARCH METHODS IN THE ERA OF DIGITAL TRANSFORMATION

Tetyana Dyachenko · Tetyana Gonchar · Valentina Artemchuk · Oleksiy Parokhnenko

Abstract. The article reveals the essence of the modern marketing environment in the modern digitization environment. The authors provide a literary opinion of the conceptual apparatus of definitions: "market", "marketing environment", "marketing environment", "macroenvironment of the market" and "marketing microenviro...