Buscador de Tesis y publicaciones académicas

AI-Augmented Digital Marketing: Case Study of Customer Acquisition Strategy and Workforce Implications in a Romanian SM

Selaru, Andreea Lavinia

This paper presents a case study of Oh!Salad, a Romanian SME in the healthy food sector, and its digital marketing strategy aimed at attracting new customers. In addition to examining traditional tools such as social media, influencer campaigns, and CRM segmentation, the article proposes how generative AI technologies—...

SPECIFICS OF DIGITAL MARKETING STRATEGY IN AGRICULTURE

Stipanović, Branka · Smoljić, Hrvoje

In the agricultural sector, the strategy of digital marketing encompasses a range of methods and tools aimed at promoting agricultural products and services. This strategy includes the use of online platforms such as websites, social media, and email to effectively reach the desired target audience. The automation of d...

Peran Content Creator dalam strategi Digital Marketing

Anda Yanny

Sebuah bisnis produk ataupun jasa akan dikenal oleh masyarakat luas melalui kegiatan promosi. Promosi yang dilakukan pada zaman sekarang ini adalah melalui digital marketing. Digital marketing sangat membantu dalam memperkenalkan produk dan jasa. Apalagi anak muda sekarang lebih menyenangi berbelanja secara on line seh...

Artificial Intelligence and Machine Learning Applications in E-Commerce, Digital Marketing, and Intelligent Supply Chain Systems

Autoría no especificada

The integration of Artificial Intelligence (AI) and Machine Learning (ML) is revolutionizing e-commerce, digital marketing, and supply chain systems. These technologies enable businesses to offer personalized customer experiences, optimize marketing strategies, and streamline supply chain operations. AI-powered tools a...

Integrating Sustainable Digital Marketing Into MSMEs

null Efendri Waruwu

This research aims to explore the dynamics involved in integrating sustainable digital marketing practices into Micro, Small, and Medium Enterprises (MSMEs). Employing a qualitative approach, the study adopts a mixed-method model combining interviews and case studies. The sampling technique involves purposive sampling...

The Education on the Use of Digital Marketing to Increase Brand Awareness in BL Store Products in Wajo Regency Indonesia

Farida, I. (Ida) · Karyono, O. (Otong) · Sari, M. (Muspita) · Fitriani, F. (Fitriani) · y 1 más

This study aims to find out the level of education on the use of digital marketing in BL stor in increasing brand awareness. The data collection techniques used are primary and secondary data. The approach used is the qualitative approach. The results showed that digital marketing affects brand awareness where products...

“Diseño y propuesta de un plan de marketing digital para la Empresa Bm Print & Marketing”

Caraballo Noriega, Natalia · Romero Arroyo, Marcela

El presente trabajo desarrolla un análisis de entorno para la empresa BM Print & Marketing, descripción de productos y servicios que ofrecen, ciclo de vida de estos y un plan de marketing digital que sirva como herramienta para darse a conocer en el mercado aprovechando oportunidades y minimizando amenazas.

Digitaalisen markkinointiviestinnän ammattilaisten osaaminen : laadullinen tutkimus

Kilkki, Ruut

Tämän pro gradu –tutkimuksen tarkoituksena on selvittää, minkälaista osaamista digitaalisen markkinointiviestinnän ammattilaiset tarvitsevat. Digitaalinen markkinointi on yleistynyt vauhdilla ja ottanut paikkansa perinteisen markkinoinnin rinnalla. Digitaalisen markkinoinnin ja markkinointiviestinnän hyödyntäminen on y...

Bridging the Theory and Practice of Digital Marketing from Interactive Marketing Perspective: A Historical Review

Ayşegül Sağkaya Güngör · Tuğçe Ozansoy Çadırcı

Innovative Strategic Integration of IoT and Digital Marketing for Sustainable Environmental Governance

Madhusudan Narayan · Ashok Kumar Srivastava · Ashutosh Sharma

Purpose: This study explores how integrating IoT and digital marketing can enhance sustainable environmental governance, addressing environmental challenges and supporting the achievement of sustainable development goals (SDGs). It aims to show how this combination can tackle environmental challenges and support (SDGs)...