Buscador de Tesis y publicaciones académicas

Effect of Consumer Behaviour on Digital Marketing

Agodi, J. E.

In today's digital landscape, understanding consumer behavior is crucial for businesses to develop effective digital marketing strategies. This study explores the nexus between consumer behavior and digital marketing, shedding light on the ways in which consumer behavior influences digital marketing outcomes. A qualita...

MACHINE LEARNING APLICADO AO MARKETING DIGITAL

Fernando Henrique Pereira · Renata Mirella Farina · Fabiana Florian

A presente pesquisa abordou o tema Machine Learning aplicado ao marketing Digital. O marketing digital é uma indústria que está constante vislumbrando novas oportunidades e desafios e entre eles adentra o uso do machine learning. Esta pesquisa tem como objetivo geral descrever como os algoritmos de machine learning pod...

Pengaruh Digital Marketing terhadap Keputusan Pembeli Online

Mariyatul Qibtiyana · Hapzi Ali

Changes in information technology on consumer behavior, especially from offline to online shopping. This digital marketing, including digital marketing and influencer marketing, is a key strategy for reaching consumers. Purchasing decisions are influenced by price, service quality and influencer influence, which requir...

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Jawad Tauheed · Aumir Shabbir · Muhammad Pervez

In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed digital marketing campaigns with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study explored the role of A...

The Digital Customer Journey

Frigenti, Pietro Paolo

Developing a customer-centric digital marketing communication strategy : Commissioner Salusfin Oy

Lokteva, Daria

The present study relates to the field of digital marketing communication. The purpose of the study is to create a customer-centric digital marketing communication strategy for Salusfin, a technological start-up company in need of an effective digital strategy. The key issue of the study is to provide an insight on how...

Digital Marketing Strategy to Increase Brand Awareness in Start-Up Companies

Imam Pambudi · Nyoman Dwika Ayu Amrita · Putu Gede Denny Herlambang

Digital marketing has become a key strategy for increasing brand awareness in start-up companies. Techniques such as search engine optimization (SEO), social media marketing, influencer marketing, and content marketing have proven effective in reaching a wider market at a lower cost than conventional marketing methods....

New perspectives on digital marketing, social entrepreneurship and serendipity in entrepreneurial marketing

SDAG Lab

New perspectives on digital marketing, social entrepreneurship and serendipity in entrepreneurial marketing

An Empirical Analysis Of Significance And Influence Of Digital Marketing Practices On Consumer Purchase Decision

Kajal Suthar · Dr. Rachita Jaiswal

With huge development in technology, the usage of Digital Marketing, Social Media Marketing and Search Engine Marketing gets increased. Digital Marketing is employed by the marketers to encourage the goods and services to the marketplace. Digital Marketing is an essential one for increasing the sale of goods and servic...

A Study On Digital Marketing

N.Mohamed Sirajudeen · V.Janani

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Therefore E-marketing/Digital marketing by its very nature is one aspect of an organizational f...