Buscador de Tesis y publicaciones académicas

The Role of Digital Technologies in Transforming Marketing Strategies: Trends, Tools, and Consumer Engagement

Dr. Deepika Abhijeet Kininge

Digital technologies have revolutionized marketing by enabling businesses to craft more personalized, data-driven, and automated strategies. This paper explores the evolving digital marketing landscape by highlighting emerging trends, tools, and their impact on consumer engagement. It investigates how technologies like...

Digital Marketing dalam Perspektif Ekonomi Islam

Suci Hartini · Muhammad Iqbal Fasa · Suharto Suharto

Digital Marketing In Islamic Economic Perspective. Marketing is an activity in which sellers offer products that consumers can buy. While Islamic marketing is a process and strategy (wisdom) of fulfilling needs through halal products and services (tayyibat) with mutual agreement and welfare (Falah from both parties, na...

EXPERIENTIAL STUDY ON THE IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING PATTERNS

Kamatchi Iyer · null Rishabha · Nilima Zade

When it comes to digital marketing, which is used to advertise products and services, the internet has emerged as the most important channel. This is so that a tone of time, money, and other resources can be saved. The purpose of this study is to gain more knowledge about digital marketing consumer behavior in Maharash...

Social Media, Big Data, and Critical Marketing

Christian Fuchs

Lululemon Provides Better Costumer Services through Digital Ecosystem

Yinyin Pan

With the comprehensive and rapid development of digital media today, more legacy companies are using digital marketing to expand their brand's audience and sales to achieve effective publicity. This paper studies Lululemon as an example to analyze how brands form a digital ecosystem by collaborating with different digi...

Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review

Hamed Hokmabadi · Seyed M. H. S. Rezvani · Celso Augusto De Matos

This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses and startups. The digital revolution has significantly transformed business operations, supply chain management, and overall organizational performance. Conducted following P...

Analisis Strategi Pemasaran UMKM untuk Meningkatkan Pertumbuhan Bisnis di Era Digital

Andzelika Birgithri · Tasya Syafira · Natalia Louise

The global market has experienced a significant transformation along with the development of digital business technology, especially Micro, Small and Medium Enterprises (MSMEs) which are faced with new challenges in utilizing the digital era to increase product growth. This research aims to investigate effective market...

MELIHAT MASA DEPAN DIGITAL MARKETING INDONESIA DARI PERSPEKTIF DATA

SONY PUJI LAKSONO

kini berdiri di persimpangan transformasi digital yang paling signifikan dalam sejarahnya. Dengan nilai ekonomi digital mencapai USD 90 miliar pada 2024 dan proyeksi menembus USD 200–360 miliar pada 2030 (Kemenkomdigi, 2024; Google-Temasek-Bain, 2024), lanskap digital marketing Indonesia tengah mengalami pergeseran par...

CONCEPTUAL PRINCIPLES OF MARKETING MANAGEMENT OF SERVICES MARKET DEVELOPMENT IN THE CONDITIONS OF DIGITAL TRANSFORMATION OF THE ECONOMY

Iuliia Kostynets

The article substantiates the Concept of managing the development of the market of services on the basis of marketing in the digital transformation of the economy, which is based on a system of views on the essential features of objects and subjects of marketing influence, tools and principles of marketing management o...

Analisis Pengaruh Digital Marketing Terhadap Peningkatan Penjualan UMKM di Era Pasca Pandemi

null Sudarynianto Nurathaya Sutarto · null Hwihanus Hwihanus

This study aims to analyze the influence of digital marketing on increasing sales of Micro, Small, and Medium Enterprises (MSMEs) in the post-pandemic era. Along with technological developments and changes in consumer behavior, MSMEs are faced with the challenge of adopting digital marketing strategies to increase comp...