Buscador de Tesis y publicaciones académicas

Analisis Dampak Digital Marketing Terhadap Keberhasilan Usaha UMKM di Era Digital

Karina Zahra · null Nur Adawiyah Harahap · Pitri Aulia Usman Lubis

Digital marketing has become a key element in marketing strategies for micro, small, and medium enterprises (MSMEs) in the digital era. This study aims to analyze the impact of digital marketing on the success of MSME businesses, especially in increasing sales and brand awareness. The results of the study indicate that...

Digital Marketing and Digital Marketing Mix

S. Umit Kucuk

Model of digital marketing to enhance marketing performance at Pontianak culinary MSEs

Ariadi Ariadi · Mahlia Muis · Cokki Cokki

Background: Digital marketing and market entry agility play crucial roles in enhancing marketing performance, particularly for micro and small enterprises (MSEs). However, the moderating role of innovation capability in these relationships requires further investigation.Aim: This study explores the influence of digital...

Community Empowerment and MSMEs Quality Improvement Through Tandes Village Digital Assistance

Ekik Setyo Amalia Ramadhany · Muhimmatul Khoiro

Current technological developments have shown extraordinary progress. Many things from the life sector have used the existence of technology itself. The development of advanced technology is very rapid, one of which is in the economic sector, namely digital marketing. Business actors of Micro, Small and Medium Enterpri...

Strategy and Business Models

Marjolein Visser

This chapter identifies the overall strategic marketing issues within an organisation and explains how Digital Marketing can have a major impact on corporate strategy. It shows how organisations determine what their business model should look like and describes how an organisation determines the effects of digital inno...

Linking the potentials of customer behavior focused digital marketing technologies and entrepreneurship growth: Developing an analytical hierarchy process framework of business growth supported by digital marketing technologies

Nafosat Sharopova

A Study on the Impact of Digital Marketing on Business Practices

null Woramol Chaowarat Watanabe · null Muhammad Shafiq

Investigating how digital marketing has affected business practices is the goal of this study. It particularly seeks to examine how product positioning, sales growth, and product branding relate to digital marketing and three crucial independent variables. An approach to quantitative research was used to accomplish the...

Digital marketing and social media: Why bother?

Borges-Tiago, Teresa · Veríssimo, José Manuel

Abstract Changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an under...

Analisis Startegi Digital Marketing Melalui Sosial Media dalam Meningkatkan Omset Penjualan (Studi Kasus Bebek Sanjay Yogyakarta )

null Waki’ah · null Heri Prasetyo

Digital marketing adalah istilah umum untuk pemasaran barang atau jasa yang ditargetkan, terukur, dan interaktif dengan menggunakan teknologi digital. Tujuan utama dari digital marketing adalah untuk mempromosikan merek, membentuk preferensi dan meningkatkan traffic penjualan melalui beberapa tenik digital marketing. P...

Analisis terhadap Peranan Digital Marketing pada Media Sosial Perbankan: Studi Eksplorasi Penerimaan Konsumen

Suwarno Suwarno · Juven Gautama

Consumer perception through digital marketing has become one of the important factors in banking in the city of Batam to be known by marketers. Digital marketing at Rural Credit Banks (BPR) makes this possible to explore banner preferences for digital marketing, social media banking for digital marketing and prioritizi...