Buscador de Tesis y publicaciones académicas

Digital Marketing Untuk UMKM

Anis Syamsu Rizal · Sevty Wahiddirani Saputri · Nurjaya

Digital marketing merupakan suatu perkembangan teknologi yang tdak dapat dielakkan lagidalam era globalisasi dan kemajuan teknologi saat ini. Digital marketing bisa digunakan sebagaisalah satu strategi pemasaran dengan menggunakan internet dan teknologi informasi untukmemperluas fungsi pemasaran tradisional. Beberapa o...

Analisis Strategi Inovasi, Kreativitas, Pemasaran Digital, dan Sumber Daya Manusia pada UMKM DS Style Box

Dian Sasmitha · Yeremia Niaga Atlantika · Sabinus Beni · Benedhikta Kikky Vuspitasari

Purpose: To describe innovation, creativity, marketing, and HR development strategies for improving DS Style Box's marketing performance, addressing stagnant sales caused by limited products, unappealing packaging, and inconsistent marketing. Methodology/approach: This descriptive qualitative research collected data vi...

Analisis Strategi Pemasaran Digital pada UMKM Batam Indo Keramik

Shereen Shereen · Shely Juniarty · Jacky Gunadi · Antony Sentoso · y 1 más

The rapid development of the digital era has led to intense competition between MSME’s. This encourages every business actor to innovate an new item or service to attract the attention of consumers. Business actors must be able to carry out marketing strategies on social media. The method used by researches is qualit...

The Importance of Digital Marketing on the Success of Service Companies in the Kingdom of Saudi Arabia

Ali Rashed Nasr

The study aims to shed light on digital marketing, its value, economic advantages, and criteria for its growth in the Kingdom of Saudi Arabia. The globalization of the digital marketing industry, its pace of growth, and its simplicity have contributed to the appetite of customers, which called for the ease of its devel...

Community Resilience and Digital Marketing in informal creative industries of the Southern cities:

Chakrabarti, Debapriya

Digital marketing as an object of intellectual property

Vydrya, E. S. · Pererva, P. G.

It has been proven that the key factor of digital marketing is to work as closely as possible with the audience, which is currently setting trends in digital marketing. Since this field is quite dynamic, new trends appear as quickly as they lose their relevance, so in order to effectively contact the audience, brands h...

Digital performance indicators as drivers of small business competitiveness in the digital economy

Maksym Shmatok

The article investigates the impact of digital performance indicators on the competitiveness of small enterprises in the context of digital transformation. A survey was conducted among 254 business representatives in Ukraine to obtain empirical data. The study aimed to assess the application level of digital marketing...

Feasibility Study of Digital Administration and Digital Marketing of SMEs Products at The Investment Gallery of Manado State Polytechnic

Melky Paendong · Arief Perdana Kumaat · Arifmanuel Kolondam · Diana Maramis

The challenges for SMEs in Indonesia are growing, especially in terms of competing in an increasingly competitive and dynamic market. One of the efforts that SMEs can undertake to enhance their competitiveness is by leveraging digital technology in managing their businesses, from administrative systems to digital marke...

Pelatihan Literasi Media Digital Sebagai Upaya Marketing Digital Pada TK Insan Mandiri

Tita Melia Milyane · Amalia Djuwita · Sri Wahyuning Astuti · Muhammad Gathan · y 1 más

Media digital berkembang di Indonesia sejak tahun 2000 hingga sekarang. Perkembangan pesat media digital dan dapat diakses oleh semua kalangan masyarakat, tidaklah membuat orang memahami betul manfaat positif dari media digital ini. Sebagian besar orang menggunakan media digital untuk ekspose diri, sebagian lagi untuk...

Optimizing Digital Marketing Strategy for Small and Medium Enterprises in North Sulawesi

Maya Munaiseche · Nancy Henrietta Jessamine Mandey · Betsy Rooroh · Venny Ponggawa · y 1 más

This study aims to identify internal and external factors of MSMEs related to digital marketing and formulate strategies and recommendations so that the use of digital marketing is optimal and has good competitiveness in local, national, and global markets. To achieve this goal, a quantitative method is used; the popul...