Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING CUSTOMER ENGAGEMENT IN DIGITAL MARKETING

Adithyan Ks · Amrutha Santhosh

In the present era, Artificial Intelligence has emerged as a new technology in digital marketing by improving customer engagement and personalized interactions. Tools like chatbots helps businesses understand consumer behavior and deliver them with customized contents. This study examines the role of Artificial Intelli...

• Jana Publication and Research LLP
• DOI: 10.21474/ijar01/23294

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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Strategies of PT Bisa Artifisial Indonesia

Abdul Hardia Amin

This internship report examines how digital marketing strategies impact the sales of frozen food products at Bisa Kitchen, which is part of the PT Bisa Artifisial Indonesia project. The results show effectiveness in utilizing social media platforms such as Instagram and TikTok and email marketing to increase brand awar...

economics and business social sciences

• PT. Solusi Edukasi Berdikari
• DOI: 10.63901/ijebam.v3i1.106

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Artículo 2025 Revisado por pares

DIGITAL MARKETING OF TOURISM AS A TOOL FOR DESTINATION ECONOMIC DEVELOPMENT

Sevda Mammadova, Lyaman Isayeva Sevda Mammadova, Lyaman Isayeva

Tourism is one of the most dynamically developing sectors of the economy. Digital marketing in tourism is becoming a reality, more and more companies in the tourism sector apply information technology in all types of interaction. This not only corresponds to modern trends, facilitates the implementation of economic int...

economics and business social sciences

• Education Support and Investment Fund NGO
• English
• DOI: 10.36962/pahtei49022025-622

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Other 2025

Strategi Komunikasi Bisnis Digital & Marketing

Armawan, I. (Iwan) · Roosinda, F. (Fitria Widiyani)

Buku ajar berjudul Strategi Komunikasi Bisnis Digital & Marketing ditujukan dan dipasarkan untuk masyarakat umum, dengan pembahasan lengkap mengenai bagaimana komunikasi dijalankan dalam dunia digital yang terus berkembang. Buku ini membahas konsep-konsep penting seperti strategi pemasaran digital, komunikasi merek, pe...

media and communications social sciences

• Bukuloka Literasi Bangsa
• Indonesia
• Indonesian

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Artículo 2021 Acceso abierto Revisado por pares

CURRENT TRENDS OF DIGITAL-MARKETING IN THE CONDITIONS OF GLOBALIZATION

Olga Karandyuk · Valeria Marchuk

The article states that the impact of Internet technologies on public life has become a prerequisite for creating a new type of marketing - digital marketing, a characteristic feature of which in addition to the specific environment of information dissemination was the need to develop an information product that meets...

trends digital marketing tools 9. Industry and infrastructure HG1-9999

• V. N. Karazin Kharkiv National University
• English
• DOI: 10.26565/2786-4995-2021-3-05

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Artículo 2023 Acceso abierto Revisado por pares

The value and importance of digital marketing for businesses

C.SATHIYAMOORTHY -

The current study aims to provide a descriptive analysis of digital marketing and its advantages over more traditional forms of promotion. Because of the growing complexity of the system, businesses have shifted their attention to online advertising in recent years. The company has adapted its marketing tactics to keep...

economics and business social sciences

• International Journal for Multidisciplinary R...
• DOI: 10.36948/ijfmr.2023.v05i05.8108

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Artículo 2023 Revisado por pares

The Web Content оf Digital Marketing Communication As Semantic Capital

Teodora Petkova

The complexity of the communication scenario on the World Wide Web calls for considering interdisciplinary conceptualizations of web content and analyzing its multifaceted nature as a phenomenon of the networked society. Towards that end and for the purposes of theoretical rethinking of web and digital marketing commun...

media and communications social sciences

• Faculty of Journalism and Mass Communication
• DOI: 10.60060/nolr6014

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Artículo 2025 Acceso abierto Revisado por pares

INCREASING PRODUCTION AND MARKETING OF STARTOONS TEMPE CHIPS THROUGH DIGITAL MARKETING

Lailla, Nor · Tarmizi, M. Irfan · Sugiatmi · Antoni, Danila Aulia · y 1 más

The Community Service Grant program from the DPPM Kemdiktisaintek for the 2025 fiscal year, conducted by lecturers and students of the University of Muhammadiyah Jakarta, aims to improve production and marketing aspects by controlling product quality and conducting digital marketing. The methods used include: outreach,...

English Home business; Quality control; digital marketing

• Universitas Negeri Jakarta
• DOI: 10.21009/jpmm.009.2.07

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Artículo 2023 Acceso abierto Revisado por pares 57 citas

Green Marketing in the Digital Age: A Systematic Literature Review

Sewar Alkhatib · Petra Kecskés · Veronika Keller

This research aims to analyze and synthesize the research articles published over the past ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The objective is to track the evolution of research in the field and to understand the trends on which the area has been researched during that p...

9. Industry and infrastructure economics and business social sciences natural sciences

• MDPI AG
• English
• DOI: 10.3390/su151612369

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Other 2025

The Power of Nostalgia in Digital Marketing – Using the Past to Engage Consumers

Tran, Thi Yen Vy

This thesis explored the impact of nostalgia marketing in the digital age, focusing on its influence on consumer engagement, brand loyalty, and purchase intent. This study aimed to determine how digital tools enhance the effectiveness of nostalgia-driven campaigns. Additionally, it examined the role of nostalgia in sha...

brands economics and business social sciences marketing

• Finland
• English

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