Buscador de Tesis y publicaciones académicas

Enhancing Persuasion Through Emotional Elicitation in Digital Marketing: A Cross-Cultural Comparative Study

Pinkie Anggia · Kaoru Sumi

Introduction: Special Issue on digital marketing and eCommerce

Luis F. Martinez · Francisco José Martínez-López · J. Christopher Westland

The Moderating Role of Human Resource Competence in The Relationship Between Digital Literacy, Marketing Innovation, and MSMEs Business Performance in Pontianak

Arninda Arninda · Ferdy Firmansyah · Ryanti Ryanti

This study aims to analyze the effect of digital literacy and marketing innovation on MSME business performance in Pontianak, with human resource competence as a moderating variable. The study employed a quantitative approach using a survey method involving 200 food and beverage MSMEs in Pontianak selected through purp...

Enhancing the Market Competitiveness of a Curtain Small Business through Digital Marketing Mentorship

null Nurhayati · Yosi Suryani · Yudhytia Wimeina · Rahmat Eka Putra

This community service program aims to enhance the competitiveness of a small curtain business through digital marketing assistance. The home-based enterprise faces challenges in effectively promoting its products, due to lack access to e-commerce platforms, or social media management tools essential for modern marketi...

Transforming Real Estate Marketing: Strategies and Innovations in the Digital Intelligence Era

Yuwen Zhang

In the context of economic downturn and weakened consumer spending, the rapid development of digital-intelligent technologies presents new opportunities for industrial transformation. This study examines innovative marketing strategies for the real estate sector in the digital-intelligent era through case studies. The...

The Strategy of Home Industry Survival with Digital Marketing Development and Training in Aluminum Industry in Suci Village, Panti District, Jember Regency

Ponti Primastuti Aulia Nugraheni · Sudarsih . · Susanti Prasetiyaningtiyas · Dan Diah Yulisetiarini

The aims of paper was develop a survival strategy with digital marketing innovation for the aluminum cookware home industry in the midst of competition between businesses in Suci Village, Panti District, Jember Regency. This paper used a qualitative method. The methods used in this community service activity are a part...

Pelatihan Digitalisasi Teknologi untuk Penguatan Produk pada UMKM Desa Pepelegi Sidoarjo

Soemardiono Soemardiono · Denny Asrovianto

The purpose of mentoring through digitalization of this technology is to strengthen products in marketing through digital marketing. Through the technology digitalization training approach, this training has an impact on MSMEs in Pepelegi Waru Sidoarjo Village, including knowing, understanding and operating digital mar...

AI AND CHATBOTS IN DIGITAL MARKETING: A BIBLIOMETRIC STUDY

Kaajal Sharma · null Tejinderpal Singh

The accelerated progress of digital marketing has been propelled by artificial intelligence (AI) and chatbots, transforming customer engagement, data analysis, and personalized marketing strategies. By employing the PRISMA framework, this study conducts a comprehensive bibliometric analysis aimed at examining AI and ch...

SOCIAL MEDIA MARKETING ANALYSIS IN BUSINESS DEVELOPMENT

Masimdjanova Muqaddam Xikmatovna

The popularity of social media has led to the opening of a new avenue – digital marketing, which uses different digital platforms to promote a product or service. Social media marketing is a part of the digital marketing umbrella that markets products and services on social media platforms like Facebook and Twitter. Th...

The Role of Digital Marketing in the System of Market Relations

E. Erlygina · A. Yamanov

The article considers a comprehensive approach to the promotion and sale of goods and services on the example of digital marketing. Digital marketing tools and channels are the most popular and effective in achieving organizational success. The advantage of using this direction is the ability to quickly respond to the...