Buscador de Tesis y publicaciones académicas

Data for "Not Just Smart, But Interactive: AI-Powered Marketing Chatbot Adoption in E-Commerce and Digital Service Platforms"

Bashir, Tayyeba

This repository contains the anonymized research data supporting the study “Not Just Smart, But Interactive: AI-Powered Marketing Chatbot Adoption in E-Commerce and Digital Service Platforms.” The study examines consumer adoption of AI-powered marketing chatbots using UTAUT2 and expectation-confirmation theory. The ana...

Marketing Digital e Intenção de Uso de Serviços de Saúde Digital: O Papel da Reputação Online e da Confiança do Usuário

Jhonatan da Silva Ramos · Gabriel Cunha Alves

Digitalization of Animal Leather Crafts to Enhance Marketing Strategies

Anggraini Puspita Sari · Astrini Aning Widoretno

In today's increasingly digital world, traditional craft businesses must adapt to technological advancements to remain competitive. This study explores the digitalization of animal leather craft products as a strategy to enhance marketing and competitiveness in a rapidly evolving market. Digitalization enables business...

Optimizing digital marketing for SMEs in the digital communication era: Insights from a brand awareness perspective

Autoría no especificada

In the age of technology, a growing number of small and medium enterprises (SMEs) turn to the Internet to strengthen their brands and affect the purchase behaviour of consumers. The objective of this article is to analyze the relationship between the optimization of the digital marketing and the purchase decision of th...

Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM

Elly Joenarni · Mokhammad Ridha · Anna Kridaningsih · Rachmad Sholeh

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi efektivitas digital marketing di UMKM di Kota Mojokerto dengan menggunakan survei kuantitatif. Sampel terdiri dari 95 pelaku UMKM yang dipilih secara acak dari populasi 1.625 menggunakan nomograf Henry King, dengan tingkat kesalahan 5%. Data...

Model Pendampingan Digital Marketing Berbasis 4P Bagi Pelaku Usaha Kecil Desa Rada

M. Ekahidayatullah · Juryatina Juryatina · Muh. Nasir · Nurul Uyun · y 2 más

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan pelaku usaha kecil di Desa Rada dalam memanfaatkan digital marketing secara sederhana dan kontekstual melalui penerapan Model Pendampingan Digital Marketing 4P. Model ini terdiri atas empat tahapan, yaitu pengenalan, praktik,...

Pengaruh Digital Marketing Dalam Strategi Customer Relation Management di PT. Indofood Sukses Makmur, Tbk

null Ade Irma Yesa Andini · null Dyva Putri Trivia · null Galang Berlyne Ramadhan · null Laila Mufida

This research discusses the role of digital marketing and customer relationship management at PT. Indofood Sukses Makmur Tbk, a company mostly engaged in food and beverages that grows and originates from Indonesia. This research uses qualitative methods. The data collection method used in this study is a descriptive me...

Revolutionizing Customer Experience through Innovative Digital Marketing Approaches

Parikshith Reddy Baddam

This study explores the transformative impact of innovative digital marketing approaches on revolutionizing customer experience in the contemporary business landscape. The study's main objectives are to examine the role of personalization, immersive technologies, and omnichannel integration in enhancing customer engage...

<p><span>Innovating Tradition: The Adoption of Digital Marketing by Grape Growers in Karnataka&nbsp;</span></p>

Dr. Vinay S. · Sathisha N R

This paper explores the implementation of digital marketing strategies among grape producers, a sector that has historically relied on local markets and traditional marketing approaches. The research is based on an extensive review of secondary sources, which includes academic studies, industry analyses, and case studi...

Sport Tourism Digital Marketing

Glebova, Ekaterina