Buscador de Tesis y publicaciones académicas

MENGETAHUI PENINGKATAN BELANJA PELAJAR SECARA ONLINE PADA MASA PANDEMI UNTUK MENDUKUNG ERA DIGITAL MARKETING KNOWING THE INCREASE OF STUDENT SHOPPING ONLINE DURING A PANDEMIC TO SUPPORT THE DIGITAL MARKETING

Agung Rizqi Alhana · Fawwas, Ahmad Faishol · Moch Arisandi Jayanto · Subekhi, Mohammad Rafli · y 1 más

Social Identity and Online Brand Communities

Wilson Ozuem · Michelle Willis

Penguatan Manajemen Usaha dan Strategi Digital Marketing Berbasis Syariah pada UMKM di Desa Padasuka

Yuniar Shinta Nurahayu · Citra Lova · Dita Handayani

Pengabdian Kuliah Kerja Nyata ini bertujuan untuk membantu para UMKM dalam menguatkan potensi ekonomi masyarakat agar dapat lebih berkembang mengikuti perkembangan zaman. Pengabdian ini dilakukan di Desa Padasuka Kecamatan Kutawaringin Kabupaten Bandung, Jawa Barat. Pengabdian ditujukan kepada para pelaku usaha UMKM di...

Can gamification marketing enhance the digital destination image of cultural heritage sites?

Wan-Ya Zhang · Shu-Ning Zhang · Wen-Qi Ruan · Yong-Quan Li

Digital technology represents a powerful tool for the market competitiveness of cultural heritage sites. However, destination content marketing research has received limited attention from a gamification digital technology perspective. Concerning the tourism advertising effects (AIEDA) model and the four-phase model of...

Integración de la responsabilidad social empresarial y el marketing digital en el sector florícola

Edisson Andrés Frías Pérez · Renato Renee López Flores · Rebeca Andrea Zambrano Real

La Responsabilidad Social Empresarial (RSE) ha evolucionado hasta convertirse en un pilar fundamental de las estrategias corporativas modernas. Paralelamente, el marketing digital se ha consolidado como una herramienta esencial en la era digital, permitiendo a las empresas establecer conexiones más directas y personali...

The Role Of Artificial Intelligence In Fostering Ethical Business Practices: A Qualitative Study On Digital Marketing Advancements In Indonesia

null Muhammad Rizal · null Eri Kusnanto · null Farah Qalbia · null Benardi Benardi

This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sa...

IMPLEMENTASI DIGITAL MARKETING UNTUK MENINGKATKAN JUMLAH KONSUMEN PADA LEMBAGA BIMBINGAN DAN KONSULTASI BELAJAR NURUL FIKRI (BKB NF)

Angki Dwi Aryani · Nita Fitriana

Penelitian ini bertujuan untuk mengetahui faktor yang menentukan BKB Nurul Fikri memilih digital marketing untuk meningkatkan jumlah konsumen, bagaimana implementasi serta implikasi digital marketing untuk meningkatkan jumlah konsumen Lembaga Bimbingan dan Konsultasi Belajar Nurul Fikri (BKB NF). Penelitian ini menggun...

Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies

Suyash Bhardwaj · Nirmesh Sharma · Mausmi Goel · null Vandana · y 2 más

PG in Digital Marketing - Jaro Education

Chandan Tripathi

Explore how a PG in Digital Marketing boosts careers and business growth. Learn key skills, industry trends, and why IIM Visakhapatnam's programme is a top choice.

The Impact of Digital Marketing on Sustainable Development Goals - The Mediating Role of Consumers' Environmental Awareness: An Applied Study on the Banking and Digital Financial Services Sector in Egypt

mahmoud ghareib ali

Abstract This study aims to uncover the nature of the relationship between digital marketing and the Sustainable Development Goals (SDGs) within the banking and digital financial services sector in Egypt, while testing the mediating role of consumer environmental awareness. The study is based on the main hypothesis tha...