Buscador de Tesis y publicaciones académicas

Plan de Marketing Digital Integrado del Hotel Playa de Aguilar

Diaz de la Noval Díaz, Marta María

Diaz de la Noval Díaz, Marta María; director de proyecto: Oliver González, Ana Belén

Kolaborasi Lintas Sektor Dalam Pelatihan Teknik Pemasaran dan Pemanfaatan Teknologi Digital Bagi UMKM di Kota Lhokseumawe

null Maryam · null Aiyub · null Muryali · null Saharuddin · y 2 más

Digital marketing training and the use of digital technologies have become essential in today’s business environment. Increasing competition requires MSMEs to adapt by improving digital literacy and skills, particularly among groups with limited prior knowledge. In this context, stakeholders play a strategic role in pr...

Digital Marketing

Faisal Wali · Shafiqur Rahman · Sweta Thakur

The Effect of Marketing Mix and Digital Marketing on Snackfood Purchasing Decisions at PT. Indofood Fortuna Makmur

Autoría no especificada

Pemberdayaan Pelaku UMKM Perempuan Dalam Upaya Peningkatan Ketahanan Ekonomi Melalui Pelatihan Digital Marketing

null Mira Veranita · null Gunardi · null Ramayani Yusuf · null Yunyun Ratna H

Pelaku UMKM Perempuan di Kabupaten Bandung Barat saat ini berjumlah lebih dari 60% dari jumlah keseluruhan UMKM, berkontribusi cukup besar dalam membangun ketahanan ekonomi keluarga dan ekonomi nasioal. Kelemahan dalam pengetahuan dan kemampuan adaptasi dengan bisnis digital, berdampak pada ketidakmampuan dalam penetra...

Kajian Strategi Pemasaran Digital Berbasis Sponsorship Marketing pada UMKM

Syarifudin Putra Alwindaru · Intania Syafira Mukhofifah · Moh Ilham Zanuba Suryo Negoro · Syifa Zahra Arista Afandi · y 3 más

Penelitian ini bertujuan untuk mengkaji strategi pemasaran digital berbasis sponsorship marketing pada Usaha Mikro Kecil & Menengah (UMKM). Dengan studi kasus pada Home Art Creative sebagai pelaku UMKM yang telah menerapkan strategi ini secara aktif. Metode penelitian yang digunakan dalam penelitian ini dengan adalah p...

Agricultural Marketing Strategies In The Digital Era: Improving The Competitiveness Of Local Products

Gumoyo Mumpuni Ningsih · Harun Rasyid · Natali Ningsih · Darminto Pujotomo · y 1 más

In the digital era, the marketing of local agricultural products faces new challenges and opportunities, necessitating innovative strategies to enhance competitiveness. This study aims to identify effective agricultural marketing strategies to improve the competitiveness of local products in the digital market. A quali...

Research on the marketing strategy of Tomorrow Advancing Life online education group in digital economy

Weiliang Sun · Xing Zhu

In the era of big data, the digital economy is experiencing rapid growth. The combination of the digital economy and education has made online education an entirely new educational model. The online education market has received wide attention, which also makes the field of education face the challenge of digital trans...

ADOPTION OF DIGITAL MARKETING STRATEGIES BY STUDENT ENTREPRENEURS IN ENTREPRENEURIAL UNIVERSITY: DETERMINANTS AND CHALLENGES

H Lamminlun Neihsial · Broto Bhardwaj

The purpose of the paper is to identify the various determinants and challenges in adoption of digital marketing strategies that can provide the platform for the student entrepreneurs to launch their products and services to digital customers in entrepreneurial university. The research mixed methodology includes the va...

Impact of Digital Marketing Strategies on Consumer Purchase Decisions in Tier-II Cities

S Anusha Nair, Deepak Varma, and Dr. Meera Joseph

Digital marketing has emerged as a powerful tool for businesses to connect with consumers in diverse markets. While much research has focused on its impact in metropolitan cities, there is limited exploration of its role in tier-II cities where consumer behavior is influenced by affordability, accessibility, and digita...