Buscador de Tesis y publicaciones académicas

ChatGPT and Its Role in Revolutionizing Digital Marketing and Enhancing Customer Engagement

Nour El Hoda Tarabah · Mohamed El Said Amin

In the digital era, businesses strive to harness various advancements in the tech field to attain heightened levels of customer engagement and ensure the effectiveness of their marketing strategies. For instance, digital marketing has the capacity to utilize AI advancements to a significant extent. In particular, nowad...

Cooperative Entrepreneurship and Innovation through Digital Marketing in Post Crisis: Contributions and Challenges for Moroccan Cooperators

Sfali, A. (Ali) · Sabri, R. (Rhita)

The post health crisis has significantly impacted the continuity of all businesses across the globe including cooperative businesses. Further, the shift in customer behavior in this crisis makes the digital marketing innovation a new managerial approach to this category. As a result, various challenges have curtailed t...

Impacto del Marketing Digital en el Sector Turístico en Canarias: el sector de la restauración. Regulación y Aspectos Jurídicos del Marketing Digital en el Sector Hotelero.

Huber González, Elena

Social Media User Behavior Prediction and Personalized Digital Marketing Model Based on Deep Learning

Tong Zhi

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Xu Huimin · Kim Juran

Digital marketing among DOT accredited hotels in Camarines Sur: Basis for marketing plan

Jessa Brioso · Noelah Mae Borbon

Marketing in the future company

Edoardo Magnotta

Digital marketing strategy adoption for online brand presence: real estate agents' perspectives in Cape Town

Llewellyn Church · Kuhle Zwakala

Ejemplos de uso de IA en el Marketing Digital

Ortega Arcos, Wagner Enrique

El presente documento recopila ejemplos de aplicación de inteligencia artificial, IA, en el marketing digital.

Improving Digital Marketing Strategies Based on SICAS Mode: A Case Study of SHEIN in China

Zhiqin Du · Na Yin