Buscador de Tesis y publicaciones académicas

Action Attention GRU: A Data-Driven Approach for Enhancing Purchase Predictions in Digital Marketing

Girim Ban · Simon S. Woo · David Sung

Factor Influencing the Digital Marketing Platform Preference in Management Educational Institutions

Vijaya Baskaran R · Prakasha T M

Purpose: This paper aims to examine the factor influencing the digital marketing platform preference in the management educational institutions, and to create a conceptual model to understand the relationship between the factors.Design/Methodology/Approach: Factors influencing the digital marketing platform preferences...

PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN BAKMI TANDO 07

Gita Sagita · Zeffanya Raphael Wijaya

Pandemi covid-19 telah menghadirkan berbagai tantangan khususnya bagi pelaku UMKM. Pergeseran cara melakukan pemasaran offline ke online nampaknya memaksa UMKM untuk dapat mengikuti perubahan tersebut. Saat ini, berdasarkan data Kementerian Koperasi dan UKM baru sekitar delapan juta pelaku usaha atau 13% dari seluruh U...

OPTIMALISASI DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI DALAM PEMASARAN UMKM DI ERA INDUSTRI 5.0

Komang Widya Purnama Yasa · I Nyoman Dhani Satyadinatha

Optimalisasi Digital Marketing Sebagai Strategi Komunikasi Dalam Pemasaran UMKM di Era Industri 5.0 akan memberikan wawasan mengenai hal-hal yang harus dilakukan oleh para pelaku UMKM untuk lebih memanfaatkan media digital. Metode penelitan menggunakan pendekatan deskriptif kualitatif dengan sumber data primer diperole...

SME, Digital Marketing Analysis On The Usage Advantages Of Marketplace For MSMES In Lampung

Trufi Murdiani

The product sales for MSMEs need a technology support. One of this certain technology is a digital media which has been rapidly develop many business actors. Since the pandemic occured, the problem on how to use the digital media such as marketplace faced some MSMEs actors. Marketplace as the most effective tool in ord...

Digital marketing tools in comprehensive promotion

Oksana I. Prodius · Valeriia A. Donetskova

This article discusses in detail the most important aspects of digital marketing, its essence and specific features. Theoretical analysis is devoted to the problems of using digital marketing tools in complex promotion as a strategy for increasing the efficiency and competitiveness of a business. It is noted that in th...

Reimagining Marketing Strategies in the Digital Age: Empirical Evidence from Businesses in Karnataka

Salunke, Sandeep

Abstract The rapid development of digital technology has radically changed strategies for marketing across many industries. Companies are using digital platforms more and more to improve overall performance, brand awareness, and consumer engagement. This study looks at how digital marketing tactics affect the operation...

A Case Study on AI-driven Digital Marketing for Small Businesses

Sridhar, Nandini

Digital marketing has grown into a vital strategy, enabling businesses today to reach wider audiences, build stronger connections, and drive growth efficiently. It helps small businesses increase visibility, attract customers, and boost sales. Artificial Intelligence (AI) has swiftly evolved into a powerful technology...

Optimalisasi Digital Marketing melalui Aplikasi Digital : Usaha UMKM Olahan Laut dan Pariwisata Kampung Nelayan Desa Salira

null Ayu Nuryani · null Munawaroh Munawaroh

The purpose of this activity is to develop digital marketing skills through training on the use of digital applications Canva and Capcut to promote Micro, Small, and Medium Enterprises (MSMEs) in fish processing and tourism in the Fisherman Village located in Salira Village, Serang Regency. This activity aims for MSME...

Redefining Surabaya's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth

Sutama Wisnu Dyatmika · Bagong Suyanto · Erna Setijaningrum · Widhayani Puri Setioningtyas

This study explores the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Surabaya City. This research utilizes a descriptive qualitative approach, combining literature review and stakeholder inter...