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This study investigates the impact of different digital marketing tools on the growth and sustainability of startups in Rangpur City, Bangladesh. With the proliferation of digital technology, entrepreneurs in Rangpur are increasingly employing strategies such as social media marketing, search engine optimization (SEO),...
Electronic computers. Computer scienceeconomics and businesssocial sciencesQA1-939
This study investigates the influence of digital marketing strategies on brand awareness among consumers. Through a comprehensive review of literature and empirical analysis, the study reveals the significant role played by various digital marketing channels such as social media, search engine optimization, and content...
In this article, the task is to present the optimal theoretical design of digital marketing and its tools for promoting goods and services in the digital business environment. Comparative characteristics of traditional and digital marketing are considered. The advantages that virtual marketing is gaining more and more...
This study aimed to evaluate the impact of digital marketing on customers and business management in Zain Telecommunications Company in the Kingdom of Saudi Arabia. The study sought to achieve several objectives, most notably: determining the effect of digital marketing on customer engagement and loyalty, evaluating th...
economics and businesssocial sciences8. Economic growth
This study investigates the impact of digital marketing strategies on the productivity of United Bank for Africa (UBA), focusing on social media marketing, content marketing, email marketing, and search engine optimization (SEO). Using a cross-sectional survey design and quantitative analysis, the research explores the...
Technological developments resulted in creative, faster, target-oriented and knowledge-based marketing strategies more prone to interactions. Digital marketing is an example of marketing types arisen by technological developments. Digital marketing tools are rapidly growing since they can be performed through internet;...
The scientific paper of Product Marketing Strategy of Micro, Small, and Medium Enterprise (MSME) Through the Application of Digital Marketing is aims to discover the impact of digital marketing on the sale of MSME products, by comparing MSME that used digital marketing as a means of promotion and product sales with MSM...
Indonesiaeconomics and businesssocial sciences8. Economic growth
ABSTRACT Author: Ekaterina Smolkova Title of the Publication: Influence of Digital Marketing on Brand Image Perception of the Com-pany Degree Title: Bachelor of Business Administration, Degree Program in International Business Keywords: digital marketing, brand image This thesis is aimed to develop the recommendations...
brand imageeconomics and businesssocial sciencesmarketing
Digital marketing has become an essential strategy for businesses looking to influence customer behavior, improve communication, and boost sales. This study looks at how digital marketing affects customer purchasing decisions in electronic stores in Kabul province, Afghanistan. The study focuses on six key digital mark...
Interdisciplinary Dimensions of Contemporary Research – Marketing and Digital Business Perspectives is an edited book comprising 28 research chapters covering contemporary developments in marketing, consumer behaviour, digital business, artificial intelligence, fintech, entrepreneurship, business analytics, cybersecuri...
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