Buscador de Tesis y publicaciones académicas

Gamification in digital marketing and marketing communication

Autoría no especificada

Применение геймификации в современном маркетинге является ключом к успешности продвижения новых атрибутов в интернете.

Guest Editorial: A special section on digital marketing

Hatice Kizgin · Anabel Gutierrez Mendoza · Bhavini Desai · Delia Vazquez · y 1 más

A Comparative Analysis of Traditional and Digital Marketing Based on Consumer Attitude and Brand Equity Preference of Women Readymade Garments with Special Reference to Srirangam Taluk in Tiruchirappalli District, Tamil Nadu, India.

R .ANDAL · Dr.A. SELVENDRAN

ABSTRACT Traditional marketing is a type of conventional mode of marketing that assists to reach out to a Quasi-aimed customers with different offline product ,price, Physical distribution and promotional Methods. The exchange of valuable objects or services in between atleast two parties include all activities that ea...

CREATIVITY IN DIGITAL MARKETING

Olena Boienko · Tetiana Yanchuk · Olha Fedchenko

The purpose of this paper is to explore the significance of creativity in digital marketing and its impact on the success of marketing campaigns. The present article aims to explore the concept of creativity in digital marketing, to evaluate its impact on campaign success, and to identify the key elements that make the...

Navigating the Digital Marketing Landscape: The Role of AI and Emotional Storytelling in Consumer Engagement

Jayakumar Manoharan

This paper explores the intersection of Artificial Intelligence (AI) and digital storytelling in marketing, focusing on how AI-driven techniques can enhance emotional attachment and influence consumer behavior. With the rapid advancement of AI, its integration into marketing strategies has become crucial, particularly...

A STUDY ON DIGITAL MARKETING STRATEGIES OF THE EDUTAINMENT SECTOR: A CASE STUDY OF GIGGLE TOWN

Khalil, Adnan · Khan, Raza · Rashid, Sarah

With the growth of the edutainment industry, developing countries in Asia have seen a significant increase in this sector in recent years. Although Pakistan has been a latecomer to this emerging industry, it faces challenges in effective marketing strategies, limiting its appeal to potential customers. The concept of e...

PENGARUH IMPLEMENTASI STRATEGI CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT DI ERA DIGITAL MARKETING (Studi Kasus Pemasaran Omni Channel Pada PT. Guardia Teknologi Indonesia/Jubelio)

HAYFA IZZAT FARIHA, .

ABSTRAK Hayfa Izzat Fariha, 2020; Pengaruh Implementasi Strategi Content Marketing Terhadap Customer Engagement di Era Digital Marketing (Studi Kasus Pemasaran Omni-Channel Pada PT. Guardia Teknologi Indonesia/Jubelio). Karya Ilmiah, Jakarta: Program Studi DIII Manajemen Pemasaran, Fakultas Ekonomi, Universitas Negeri...

Empirical Analysis of Digital Marketing on the Purchasing Habit of Conservative Digital Users of Common Social Media

Mohammed Saleh · Zara Bukar Mustapha · Bitrus Kolo Ndirmbitah

This study examines how digital marketing affects conservative social media users' shopping choices. A 2023 Google questionnaire collected data on ease of use, convenience, consumer intention, security concerns, and uncertainty. Structural Equation Modeling (SEM) was used to evaluate the data. Digital platforms and e-c...

Optimalisasi Strategi Pemasaran Digital untuk Meningkatkan Kinerja UMKM di Kota Jambi

Andeka Widodo · Muhammad Hilmi Zaidan · Dian Nurahman · Nayla Uzma Faradisa

In the economic cycle, competitiveness is a vital factor, including the production of goods and services with the aim of meeting market demand. The discussion in this study is about Micro, Small and Medium Enterprises (MSMEs) and how strategies in optimizing digital marketing in the current era. Descriptive qualitative...

Pelatihan Digital Marketing Sebagai Strategi Penerimaan Peserta Didik Baru Di Sekolah

null Martha Tri Lestari · Sri Dewi Setiawati · null Lusy Mukhlisiana · null Anisa Diniati

Era pandemi memberikan banyak perubahan dan penyesuaian baru dalam berbagai lini, termasuk pada strategi Penerimaan Peserta Didik Baru (PPDB) bagi industri pendidikan. Awalnya PPDB selalu dilakukan secara offline dan berinteraksi langsung dengan para calon siswa serta orang tua murid sebagai calon stakeholder dalam ind...