Buscador de Tesis y publicaciones académicas

Spiritual Journeys and Transformative Spaces: Pilgrimage, Religious Marketing, and Digital Nomadism in Contemporary Catholic Refuges

Madalena Eça de Abreu

Marketing of Library and Information Products and Services – A Reoriented Digital Marketing Approach

Chetan Sudhakar Sonawane · A Thirunnavukkarasu

The purpose of this paper is to provide a new reoriented approach to the Marketing of Library and Information Products and Services for the survival of the libraries in the future. The paper tried to explore digital tools and techniques as a part of the reoriented approach. Libraries and information centers struggle mi...

Digitaalisen markkinoinnin suunnitelma - Case : FitClub Finland

Hiltunen, Henna

The purpose of the thesis is to form a digital marketing plan for a company named FitClub Finland. The company offers online coaching services to consumers. The primary goal is to form a functioning plan that the company could use and follow to improve customer commitment. In addition, the goal is to offer new ideas fo...

AI Innovative Approaches in Personalized Marketing Strategies Through Prompt Engineering

Gul Ekinci

This paper explores the revolutionary impact of Artificial Intelligence (AI) and Machine Learning (ML) on digital marketing, focusing on the critical role of prompt engineering. By enabling personalized marketing strategies, prompt engineering enhances customer engagement, segmentation, and marketing automation. It emp...

Estágio na empresa Happy Code Portugal

Santos, Luciana Martins

O marketing digital é uma área que tem vindo a crescer significativamente nos últimos anos, acompanhando as mudanças tecnológicas e as tendências de mercado. Desde a sua origem, com o surgimento dos primeiros websites, até aos dias de hoje, com a crescente importância das redes sociais e do marketing de conteúdo, o mar...

Mapping Trend of Digital Marketing Shapes Consumer Behaviour Across Indonesia: A Literature Review and Integration of Artificial Intelligence on Research Design for Future Research

Hermansyah Hermansyah · Doni Sugianto Sihotang · Ridho Rafqi Ilhamilimy · Mohamad Rizan · y 1 más

This study presents a systematic literature review that maps the development of digital marketing research and its influence on consumer behavior across Indonesia, with an emphasis on the integration of Artificial Intelligence (AI) in future research design. Using content analysis on 60 journal articles published betwe...

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Loyalitas Konsumen Pulma House Medan

Chantika Mayzira · Hery Syahrial

This research aims to determine the influence of digital marketing and customer relationship marketing on consumer loyalty at Pulma House Medan. This type of research is quantitative with an associative approach. The data used is primary data or questionnaires and the data analysis method uses SPSS 25. The population i...

ANALISIS STRATEGI DIGITAL MARKETING TOKO SEPATU VENTELA PATROBAS WARRIOR LRUSH FOOTWEAR KARAWANG

null Elsa Fardila · null Citra Savitri · null Syifa Pramudita Faddila

Penyebaran Wabah Pandemi COVID-19 di Negara Indonesia yang semakin cepat memang merubah Interaksi antara Bisnis dan Pelanggan, berkepanjangan memaksa Lrush Footwear Karawang merubah pola pemasaran dari pemasaran konvensional offline menjadi pemasaran online. Penelitian ini dilakukan dalam rangka membantu Mengoptimalkan...

O papel do marketing digital no âmbito das estratégias de marketing relacional: o caso da Do It Better.

Dias, Rafael Sousa

O estágio curricular foi realizado na empresa Do It Better – Coimbra onde estivemos inseridos no departamento de Marketing. As tarefas realizadas consistiram no apoio ao CRM, na gestão de redes sociais e na criação de conteúdo de forma a aumentar a presença do centro formativo nos meios digitais. Contudo, também prestá...

As mídias sociais e o papel dos profissionais de marketing na era digital

Carlos Rodrigo Barbosa Da Silva · Marco Aurélio Oliveira Santos · Francisco Igo Leite Soares · Maria da Luz Duarte Leite Silva · y 3 más

O marketing, com o passar do tempo, foi evoluindo e se adaptando às novas tecnologias que surgiram, e dessa forma surgiu o marketing digital, que atualmente tem grande influência sobre os consumidores. Este trabalho tem como objetivo mostrar como a literatura tem apresentado os profissionais que atuam com o marketing d...