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121.341 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

Enhancing marketing strategy knowledge of Pejengkolan Village farmer group through digital marketing

Akhmad Syukron · Atun Yulianto · Nani Purwati

Farmer groups are an important initiative in developing farmers and supporting the government in accelerating the development of the agricultural sector. The Pejengkolan Village Farmers Group not only functions as a place to exchange knowledge in the agricultural sector but also as a center for productive activities fo...

2. Zero hunger economics and business social sciences
  • Universitas Muhammadiyah Magelang
  • DOI: 10.31603/ce.11305
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Artículo 2023 Acceso abierto Revisado por pares

Digitalization and marketing as two sides of the same medal: The road of transformation in the Republic of Serbia

Ivana Aleksić · Anđelka Tripković

In the 21st century - the era of digitization, quick and unpredictable changes have included marketing as a social and management process. Namely, it is about the transformation of the traditional into a digital form of marketing (Marketing 4.0). Although traditional marketing strategies are still used to achieve busin...

HF1-6182 Economics as a science online marketing the republic of serbia
  • Centre for Evaluation in Education and Scienc...
  • English
  • DOI: 10.5937/ep25-43723
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Artículo 2016 Acceso abierto Revisado por pares 17 citas

NEW TRENDS IN TOURISM DESTINATION BRANDING BY MEANS OF DIGITAL MARKETING

Parlov Natalija · Perkov Davor · Sičaja Željko

AbstractContemporary business is largely based on digital information. Traditional media forms lose battle in a new global surrounding. Therefore, knowing specific terminology and postulates of new conditions in the digital information market is essential. Globalization is an inevitable process overtaking all economic...

Geography (General) media and communications Economics as a science communication strategy
  • Libertas medunarodno sveuciliste
  • Croatia
  • English
  • DOI: 10.1515/aet-2016-0012
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Artículo 2025 Acceso abierto Revisado por pares

Brand Catalyst – A bridge between Brands and Influencer

Dhruvit Patolia

In the digital era, With the rapid growth of social media, influencer marketing has emerged as a crucial strategy for brands to engage with their target audience effectively. Traditional advertising methods are becoming less efficient, making it essential for businesses to adopt digital marketing approaches. However, m...

  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem45142
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Tesis de licenciatura 2018 Acceso abierto

El màrqueting digital i els influencers

Jauregui Echalecu, Jazmín

En aquest treball s'ha fet un estudi de l'evolució del màrqueting en general, però aprofundint en el màrqueting d'influència, quines són les seves característiques i com és la nova figura de l'influencer. Comença amb una breu explicació del màrqueting convencional i continua amb l'adaptació d'aquest al món digital per...

social networks marketing digital Digital marketing -- TFG Màrqueting digital -- TFG
  • Universitat Oberta de Catalunya (UOC)
  • Spain
  • Catalan; Valencian
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

Strategi Pemasaran Berbasis Digital Marketing Terhadap Kualitas Layanan (Studi Kasus Pada Bkkbisa)

null Atika Dwi Mabruroh · null Puji Isyanto · null Dini Yani

A marketing strategy based on Digital Marketing is an effective marketing strategy because it can provide a very large role for the progress of the development of a company. With the trend of using the internet in Indonesia which is already very large, companies are increasingly taking advantage of digital developments...

economics and business social sciences
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/jekombis.v2i3.1945
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Publication

Turizm işletmelerinde dijital pazarlama yöntemlerinin yeri ve önemi = The place and importance of digital marketing in tourism businesses /

İpek, Ramazan, 1994- author 243407 · Şen Demir, Şirvan, 1969- thesis advisor 35482 · Süleyman Demirel Üniversitesi. Sosyal Bilimler Enstitüsü. Turizm İşletmeciliği Anabilim Dalı. 11373 issuing body

Due to the Internet technology coming into people's lives, lots of changes has happened in the World. Marketing science has also kept pace with these changes and by time, it can be seen that marketing tools started to become digital. As it is in other sectors, tourism sector is also benefiting from these digital tools....

Süleyman Demirel Üniversitesi economics and business social sciences
  • Isparta : Süleyman Demirel Üniversitesi Sosya...
  • Turkish
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Artículo 2021 Revisado por pares 53 citas

Trends and patterns in digital marketing research: bibliometric analysis

Zahra Ghorbani · Sanaz Kargaran · Ali Saberi · Manijeh Haghighinasab · y 2 más

In today’s digital era, the importance of digital marketing has increased from one year to another as a way of providing novel properties for informing, engaging, and selling services and products to clients. The research’s aim is to investigate trends and patterns in the area of digital marketing research from 1979 to...

economics and business social sciences
  • Springer Science and Business Media LLC
  • English
  • DOI: 10.1057/s41270-021-00116-9
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Artículo Acceso abierto

Ethical AI in Marketing: The Role of Transparency, Trust, and Privacy in Shaping Customer Loyalty Across Digital Platforms

SHWETHA S · PROF NOOR AFZA

Abstract Artificial intelligence (AI) is a significant aspect of digital marketing since it enables decision-making and recommendations by computers. The rise in awareness among consumers using data gathering techniques has raised concerns regarding ethics in terms of privacy and trust when using AI in digital marketin...

  • SESHADRPURAM RESEARCH FOUNDATION
  • DOI: 10.5281/zenodo.22106493
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