Buscador de Tesis y publicaciones académicas

Plan de negocio y puesta en marcha de una agencia de marketing digital

Redondo Gómez, Pedro Ángel

[ES] Bilnea es una Agencia de Marketing Digital que ofrece un servicio de creación y gestión de imagen de marca para autónomos, comercios y pymes a través de las nuevas tendencias de marketing on y offline.

Digital Marketing Services That Grow Your Brand | Eta Marketing Unlimited

Jaymitsinh, Rathod

Trusted by 500+ brands globally. Eta Marketing Unlimited offers social media, SEO, email & influencer marketing with AI-powered, ROI-focused strategies. visit now : www.etamarketingunlimited.com

Implementasi Strategi Digital Marketing Terintegrasi dalam Upaya Peningkatan Penjualan Usaha Kopi "Kangmas Coffee" di Dusun Kebonlegi Kabupaten Semarang

null Arista Candra Irawati · null Ari Siswanti · null Hani Irhamdessetya · null Dewi Purwanti · y 1 más

Coffee is the third most consumed beverage in the world after water and tea. Indonesia, being a tropical country, is the fourth largest coffee producer globally. In Semarang Regency, Central Java, there is a home-based coffee business called "Kangmas Coffee," founded by Martina Rinarsih in 2017. The business produces t...

Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian Jasa Kreatif pada UMKM Desain Aja Dulu

Dede Crystien Panjaitan · Fransisca Herta Manik · Bobby Hartanto · Willy Cahyadi

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to optimize digital marketing strategies and improve service quality in order to strengthen competitiveness and influence consumers' purchasing decisions. In creative service businesses, which are predominantly intan...

Impact of Social Media Marketing on Consumer Buying Behavior

Dr. Sana Moid · Devarshi Singh

ABSTRACT: The rapid expansion of digital technology and internet penetration has significantly transformed marketing practices worldwide. Social media marketing has emerged as a powerful promotional tool that influences consumer perception, engagement, and purchasing behavior. Platforms such as Instagram, Facebook, You...

Digital marketing communications in branding agricultural products

Olena Afanasieva

The article presents a comprehensive scientific study of the theoretical and applied aspects of digital marketing communications in the branding strategies of leading agricultural enterprises in Ukraine. The author argues that, in the context of global digitalization, traditional approaches to promoting agricultural pr...

Enhancing Sales Performance in Henan’s Media Industry through the Synergy of Digital Marketing and AI

Zhao Weiguang, Johar MGM, Ali Khatibi, Jacquline Tham, S. M. Ferdous Azam

This study examines how digital marketing and artificial intelligence (AI) can improve sales performance in the media industry of Henan Province, China. As the market undergoes rapid digital transformation, understanding the role of these technologies in driving sales is crucial for maintaining competitiveness. The res...

INNOVATIVE APPROACHES TO ENTERPRISE MARKETING STRATEGIES IN THE DIGITAL ECONOMY

Petr Koreniuk · Mykyta Dmytrochenkov

In modern society, the innovative development of the Internet, large data, cloud computing, artificial intelligence and blockchain have made significant changes in people's life and work. Against the background of rapid development and large coverage of the digital economy, the enterprise should move from traditional m...

COMMUNITY SERVICE ACTIVITIES (CSA): OPTIMIZING DIGITAL MARKETING STRATEGIES FOR THE DEVELOPMENT OF TEMPE HOME INDUSTRIES IN KARBUNGOH VILLAGE, SUKOLILO DISTRICT, MADURA ISLAND

Putri, Erni Puspanantasari

This community service activity (CSA) aims to introduce and optimize digital marketing strategies for the development of the tempeh home industry in Karbungoh Village, Sukolilo District, Madura Island. The tempe home industry in this region has significant economic potential due to its reliance on local raw materials a...

StoryTubes Contest: Marketing Libraries in the Digital Age

Faith Brautigam · Denise Raleigh