Buscador de Tesis y publicaciones académicas

Understanding Consumer Psychology in the Age of Online Marketing

Technoster Technologies

Web 2.0 e digital marketing: benchmark a livello internazionale ed il caso piemontese

RE, Piergiorgio · BERTOLDI, BERNARDO · GIACHINO, Chiara

Pengaruh Digital Marketing dan Customer Relationship Marketing terhadap Loyalitas Konsumen

Wulan Satriana · Hasti Pramesti Kusnara

This study aims to evaluate the extent to which digital marketing and customer relationship marketing influence consumer loyalty at PT. Muawanah Al-Ma’soem. The research employed a quantitative associative approach, with data collected through questionnaires The data testing tools used in this study consist of validity...

Strategy The Effect of Marketing and Digital Literacy Through Social Media Marketing on Visiting Decisions

Fika Septiandari · Cipto Wardoyo · Ludi Wishnu Wardana3

icient in varioThis study aims to determine the significant influence between variables, following the hypothesis in this study. This research has both theoretical and practical benefits to the world of education, especially concerning marketing strategies and visiting decisions in educational tourism. This research us...

Digital Marketing Strategy Through Social Media at Arunika Eatery, Kuningan

null Sudiana Wachyudi · null Widia Ningsi · null Gina Aulia Salsabila

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital mar...

CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE

Ömer Kürşad TÜFEKCİ · Ferdi AKBIYIK

The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact. Neuroscience techniques have become essential in this regard, and this paper proposes conceptual level strategy recommendations for understanding marketing communi...

Digital cultural marketing on Instagram

Mrčela, Luka

Today’s society is characterized by the impacts of multiple levels of convergence. This has led to a profound change in the distribution of roles between producers and consumers of cultural goods. The present thesis aims at exploring how this paradigm shift impacts the digital cultural marketing of two cultural institu...

Plano de marketing digital: Blue Bolt Agency

Silva, Mariana Pacheco de Amorim Gonçalves da

Este relatório de estágio teve como finalidade o desenvolvimento de um plano de marketing digital para a Blue Bolt Agency, uma agência portuguesa de marketing e comunicação. Em particular, o objetivo consistiu na melhoria da presença digital da agência nas redes sociais para aumentar o brand awareness (notoriedade da m...

Construção de Marcas no Ambiente Digital – R2C Consulting

Pereira, Bernardo Rafael Neves

O presente relatório surge no âmbito da Unidade Curricular de Estágio do Mestrado em Marketing Relacional. É focado no tema “Construção de marcas no ambiente digital” e resulta da experiência adquirida ao longo de seis meses na R2C Consulting, uma PME que atua nos setores de Marketing e Gestão. Com este estágio foi pos...

Strategi Pemasaran dan Tantangan Penjualan di Era Digitalisasi

Tria Meisya Aziti · Linda Hertaty Saragih · Wirdayanti Wirdayanti

This study aims to analyze and propose effective digital marketing strategies for tempeh producers, who often still rely on traditional marketing methods, and to help MSMEs adapt to changing consumer behavior in the digital era. Tempeh product marketing strategies in the digital era generally discuss the importance of...