Buscador de Tesis y publicaciones académicas

Strategi Pemasaran dan Tantangan Penjualan di Era Digitalisasi

Tria Meisya Aziti · Linda Hertaty Saragih · Wirdayanti Wirdayanti

This study aims to analyze and propose effective digital marketing strategies for tempeh producers, who often still rely on traditional marketing methods, and to help MSMEs adapt to changing consumer behavior in the digital era. Tempeh product marketing strategies in the digital era generally discuss the importance of...

DIGITAL MARKETING STRATEGIES FOR UZBEK STARTUPS: BEST PRACTICES AND FUTURE TRENDS

Esanov Jasurbek · Hakimov Jasurbek

In the context of rapid digital transformation, startups in Uzbekistan are encountering a complex interplay of opportunities and challenges in their efforts to implement effective marketing strategies; this paper critically examines prevailing digital marketing practices, delineates optimal strategic approaches tailore...

Construção de Marcas no Ambiente Digital – R2C Consulting

Pereira, Bernardo Rafael Neves

O presente relatório surge no âmbito da Unidade Curricular de Estágio do Mestrado em Marketing Relacional. É focado no tema “Construção de marcas no ambiente digital” e resulta da experiência adquirida ao longo de seis meses na R2C Consulting, uma PME que atua nos setores de Marketing e Gestão. Com este estágio foi pos...

Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication

Chandrani Singh · Manisha Pipariya · Anamika Singh

Mastering IMC: A Comprehensive Guide to Integrated Marketing Communication is a grounded exploration of how organisations can strategically coordinate diverse marketing tools to deliver a unified, consistent, and impactful brand message. Bridging theory and practice, the book provides a holistic understanding of commun...

Proposed digital marketing plan for a hotel located in a small-town. Case Hotel Camino de la Sal: Plan de marketing digital propuesto para un hotel ubicado en una ciudad pequeña. Caso Hotel Camino de la Sal.

Moya Sánchez, Daissy · Cuevas Pinzón, Jhony Alejandro

En el mundo cada vez más conectado de hoy, los pequeños hoteles deben aprovechar el marketing digital para aumentar su visibilidad y atraer a una audiencia diversa. Sin embargo, muchos empresarios del sector turístico y hotelero se enfrentan a retos como la falta de competitividad, los bajos ingresos, la alta rotación...

Marketing attributes of upper echelons and international market performance: the role of digital marketing capabilities

Agnihotri A, Bhattacharya S, Thrassou A, Yildiz H

Digital Transformation in Retail

Theresia Mennekes

Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS

Praveen Gujar · Gunjan Paliwal · Sriram Panyam

QUALITY SUPPLIER RESPONSE TO INDUSTRIAL PROCUREMENT BEHAVIOUR ON THE SOUTH EAST EUROPEAN METAL DISTRIBUTION MARKET

SZILÁRD SZÉKELY · ADRIANA BENEDEK · LUCIAN-IONEL CIOCA

Analyzing industrial marketing we can observe increased interactivity between selling teams and buying centers (DMU). A proper understanding of DMU’s behavior give the opportunity to industrial supplier companies to offer a quality response and to obtain better commercial results. This paper presents multidisciplinary...

PENGARUH EXPERIENTAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP LOYALITAS PELANGGAN

Alya Swastika · Burhanuddin Burhanuddin · Muhammad Ichwan Musa · Amiruddin Tawe · y 1 más

Kenaikan nilai transaksi uang elektronik mendorong kompetisi produk dompet digital di Indonesia, salah satu produk yang ikut bersaing secara kompetitif adalah dompet digital GoPay. Naik turunnya posisi GoPay sebagai produk dompet digital dengan penggunaan terbanyak menuntut GoPay untuk membangun dan mempertahankan loya...