Buscador de Tesis y publicaciones académicas

Digital Marketing as a Marketing Communication Strategy

Rizaldi, A · Margareta, F · Simehate, K · Hikmah, S N · y 2 más

Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was e...

A Study on Impact of Social Media Influencer Marketing on Buying Behaviour of Consumer

Dr. S. A. Chourasia · Atharv S. Sonar

ABSTRACT: The increasing use of social media platforms has transformed traditional marketing approaches, leading to the rapid growth of social media influencer marketing. Influencer marketing leverages the credibility, authenticity, and engagement of social media personalities to influence consumer attitudes and purcha...

Digital Marketing Agency Mumbai

Futurenix media

FutureNix Media is a full-service digital marketing and creative agency based in Mumbai, focused on helping businesses grow in the digital space through data-driven strategies and creative storytelling. We offer services including SEO, social media marketing, paid advertising, website development, branding, eCommerce s...

E-MARKETING STRATEGIES AND FINANCIAL SUSTAINABILITY OF FEMALE-OWNED SERVICE ENTERPRISES IN AKWA IBOM STATE

Aniefiok, Okon Akpan · Abasiama, Mfon · Aniekan, Eyo Awah

This study examined the influence of e-marketing strategies on the financial sustainability of female-owned service enterprises in Akwa Ibom State. Despite the increasing availability of digital technologies, many women entrepreneurs still experience challenges in leveraging social media, email, and mobile marketing to...

Formation of digital marketing tools in modern conditions

Oleksii Hutsaliuk · Dzhavid Mirzoiev

Digital marketing tools play a crucial role in the growth and transformation of creative industries, enabling businesses to adapt to evolving consumer behavior and technological advancements. This study explores the integration of AI, big data analytics, automation, and social media in marketing strategies, highlightin...

Hasil Analisis Peran Gojek dalam Menggenggam Pasar dengan Strategi Pemasaran Digital

Burhan Stafrezar

This research analyses Gojek's role in maintaining market share through the implementation of innovative digital marketing strategies. As the leading on-demand service platform in Indonesia, Gojek utilises various digital channels, such as social media, online advertising, and customer data analytics, to strengthen its...

Strategi Digital Marketing KBRI Bratislava dalam Mempromosikan Kebudayaan Indonesia

null Dian Palupi Respatiningdyah · null Yohannes Ferry Cahaya

The development of digital technology has transformed communication strategies in public diplomacy. The Embassy of the Republic of Indonesia (KBRI) in Bratislava utilizes digital marketing to promote Indonesian culture in the Slovak Republic and strengthen Indonesia’s image abroad. This study aims to analyze KBRI Brati...

PENERAPAN MANAJEMEN KEUANGAN DAN DIGITAL MARKETING PADA UMKM DI DESA GIRI MULYA

Ardita Oktaviana Rizki · Hafiz Gunawan · null Amrullah · null Solehan

Sosialisasi ini bertujuan untuk penerapan manajemen keuangan dan digital marketing pada umkm di desa Giri Mulya Bengkulu utara. Metode sosialisasi ini dilakukan dengan perencanaan dan persiapan, tindakan atau pelaksanaan,dan sosialisai. Hasil sosialisasi menunjukkan bahwa setelah mendapatkan sosialisasi, UMKM mampu men...

SOCIAL MEDIA MARKETING AND CONSUMER BUYING BEHAVIOUR: A NARRATIVE REVIEW OF DIGITAL INFLUENCE, CONSUMER ENGAGEMENT, AND EMERGING MARKETING TRENDS

Autoría no especificada

DIGITAL TRUST MARKETING AND PREDICTIVE PATIENT ENGAGEMENT IN THE HOSPITAL POST-PANDEMIC ERA

Nur Farida · Siti Nur Qomariah · Khairul Azmi Abd Kadir

Background. Hospital marketing management has shifted significantly in the digital era, particularly after the COVID-19 pandemic, where patients increasingly rely on online information, social media credibility, and digital trust before choosing healthcare services. However, previous studies predominantly focused on tr...